Learn to tell the story of your collections, write emotional copy, and communicate your brand effectively.
Description
A costume jewelry brand doesn't live on design alone: what makes it unique is the story it tells.
This course will teach you how to transform your passion into a narrative capable of exciting and winning over customers, thanks to storytelling and emotional marketing techniques.
Through practical exercises and case studies, you will learn to:
- write product descriptions that sell;
- tell your collection story in a coherent and captivating way;
- develop communication that strengthens the brand identity;
- use digital channels to spread your story and attract the right audience.
Who is it for?
- Designers and creatives who want to enhance their costume jewelry collections;
- Hobbyists and craftsmen who want to communicate professionally;
- Fashion and accessories industry professionals who want to learn more about storytelling and marketing techniques.
Course objectives
- Create an authentic and coherent narrative for the costume jewelry brand;
- Write emotional texts for collections and products;
- Learn emotional marketing strategies;
- Strengthen the brand's digital and social communications.
Program and teaching modules (total 15 hours)
- Storytelling Fundamentals for Costume Jewelry – 2 hours
- Brand Narrative Identity – 3 hours
- Writing Emotional Product Descriptions – 2 hours
- Emotional Marketing and Branding – 3 hours
- Digital Storytelling and Social Media – 3 hours
- Creating the Communication Plan – 2 hours
Mode
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Live online with recordings available.
-
In person (upon request) at the laboratory.
Materials included
- Slides and digital handouts;
- Templates for descriptive texts and editorial plan;
- Examples and case studies of successful brands.
Duration
15 hours total – divided into 6 modules.
Cost
€290 (payable in one solution or in 2 installments).
Certification
At the end, a Certificate of Attendance is issued.
