Learn how to position your brand, define pricing strategies, and sell ethically and respectfully for your creative work.
Description
A successful jewelry brand is not just based on design, but on the ability to enhance and communicate its work in a coherent and respectful way.
This course will teach you how to build a conscious positioning, define ethical pricing strategies, and sell your jewelry in a way that respects your creative talent.
Through practical examples and case studies, you will learn to:
- position your brand clearly and distinctively;
- define ethical and competitive pricing strategies;
- communicate the value of your jewelry to customers;
- manage sales in a respectful and conscious way of your work.
Who is it for?
- Designers and artisans who want to enhance their jewelry brand;
- Fashion and accessories industry professionals interested in ethical sales strategies;
- Creatives who want to transform their passion into a sustainable and market-friendly business.
Course objectives
- Building a conscious positioning for the jewelry brand;
- Define consistent and sustainable pricing strategies;
- Improve communication of product value;
- Learn to sell ethically, respecting creative work.
Program and teaching modules (total 12 hours)
- Jewelry Branding Fundamentals – 2 hours
- Conscious Brand Positioning – 2 hours
- Pricing and Labor Valuation Strategies – 3 hours
- Communicating the Value of Jewelry – 2 hours
- Ethical Sales and Customer Respect – 3 hours
Mode
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Live online with recordings available.
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In person (upon request) at the laboratory.
Materials included
- Slides and digital handouts;
- Pricing strategy and ethical sales plan template;
- Examples and case studies of successful brands.
Duration
12 hours total – divided into 5 modules.
Cost
€270 (payable in one solution or in 2 installments).
Certification
At the end, a Certificate of Attendance is issued.
