From naming to positioning: create an authentic and competitive brand.
Description
Want to turn your passion for costume jewelry into a recognizable and competitive brand?
This course is designed for those who want to start a business in the fashion jewelry sector, building a solid strategy that goes beyond creativity.
Through a practical and structured path, you will learn to:
- define your brand identity;
- identify your target and position yourself on the market;
- choose a coherent and memorable name;
- develop an effective communications and distribution strategy.
At the end of the course, you will have a brand strategy plan ready to be put into practice.
Who is it for?
- Designers and creatives who want to launch their own costume jewelry brand;
- Hobbyists and enthusiasts who want to turn their passion into a profession;
- Fashion industry professionals who want to delve deeper into branding and positioning.
Course objectives
- Acquire branding skills applied to costume jewelry;
- Build a coherent visual and narrative identity;
- Define a sustainable marketing and sales plan;
- Understand how to distribute and sell your products across physical and digital channels.
Program and teaching modules (total 20 hours)
- Introduction to the Costume Jewelry Brand – 2 hours
- Naming, Logo and Visual Identity – 4 hours
- Target Analysis and Positioning – 3 hours
- Branding and Storytelling Strategies – 3 hours
- Sales and Distribution Channels – 3 hours
- Digital Communication and Social Media – 3 hours
- Brand Launch Plan Development – 2 hours
Mode
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Live online and with recordings available.
-
In person (upon request) at the laboratory.
Materials included
- Slides and digital handouts;
- Template for naming, brand identity and marketing plan;
- Case studies of successful brands.
Duration
20 hours total – divided into 7 modules.
Cost
€390 (payable in one solution or in 2 installments).
Certification
At the end, a Certificate of Attendance is issued.
