{"product_id":"avviare-un-brand-di-bigiotteria","title":"Avviare un Brand di Bigiotteria","description":"\u003cp data-start=\"183\" data-end=\"255\"\u003eDal naming al posizionamento: crea un marchio autentico e competitivo.\u003c\/p\u003e\n\u003chr data-start=\"257\" data-end=\"260\"\u003e\n\u003ch3 data-start=\"262\" data-end=\"283\"\u003e\u003cstrong data-start=\"266\" data-end=\"281\"\u003eDescrizione\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"284\" data-end=\"554\"\u003eVuoi trasformare la tua passione per la bigiotteria in un brand riconoscibile e competitivo?\u003cbr data-start=\"376\" data-end=\"379\"\u003eQuesto corso è pensato per chi desidera avviare un progetto imprenditoriale nel settore della bigiotteria moda, costruendo una strategia solida che vada oltre la creatività.\u003c\/p\u003e\n\u003cp data-start=\"556\" data-end=\"616\"\u003eAttraverso un percorso pratico e strutturato, imparerai a:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"619\" data-end=\"657\"\u003edefinire l’identità del tuo marchio;\u003c\/li\u003e\n\u003cli data-start=\"660\" data-end=\"715\"\u003eindividuare il tuo target e posizionarti sul mercato;\u003c\/li\u003e\n\u003cli data-start=\"718\" data-end=\"762\"\u003escegliere un naming coerente e memorabile;\u003c\/li\u003e\n\u003cli data-start=\"765\" data-end=\"834\"\u003esviluppare una strategia di comunicazione e distribuzione efficace.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"836\" data-end=\"927\"\u003eAl termine del corso avrai un piano di brand strategy pronto per essere messo in pratica.\u003c\/p\u003e\n\u003chr data-start=\"929\" data-end=\"932\"\u003e\n\u003ch3 data-start=\"934\" data-end=\"959\"\u003e\u003cstrong data-start=\"938\" data-end=\"957\"\u003eA chi è rivolto\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"934\" data-end=\"959\"\u003eDesigner e creativi che vogliono lanciare un proprio brand di bigiotteria;\u003c\/li\u003e\n\u003cli data-start=\"1041\" data-end=\"1121\"\u003eHobbisti e appassionati che desiderano trasformare la passione in professione;\u003c\/li\u003e\n\u003cli data-start=\"1124\" data-end=\"1225\"\u003eProfessionisti del settore moda che vogliono approfondire gli aspetti di branding e posizionamento.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1227\" data-end=\"1230\"\u003e\n\u003ch3 data-start=\"1232\" data-end=\"1261\"\u003e\u003cstrong data-start=\"1236\" data-end=\"1259\"\u003eObiettivi del corso\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"1264\" data-end=\"1326\"\u003eAcquisire competenze di branding applicate alla bigiotteria;\u003c\/li\u003e\n\u003cli data-start=\"1329\" data-end=\"1381\"\u003eCostruire un’identità visiva e narrativa coerente;\u003c\/li\u003e\n\u003cli data-start=\"1384\" data-end=\"1440\"\u003eDefinire un piano marketing e commerciale sostenibile;\u003c\/li\u003e\n\u003cli data-start=\"1443\" data-end=\"1530\"\u003eComprendere come distribuire e vendere i propri prodotti in canali fisici e digitali.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1532\" data-end=\"1535\"\u003e\n\u003ch3 data-start=\"1537\" data-end=\"1591\"\u003e\u003cstrong data-start=\"1541\" data-end=\"1589\"\u003eProgramma e moduli didattici (totale 20 ore)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli data-start=\"1595\" data-end=\"1641\"\u003eIntroduzione al Brand di Bigiotteria – 2 ore\u003c\/li\u003e\n\u003cli data-start=\"1645\" data-end=\"1685\"\u003eNaming, Logo e Identità Visiva – 4 ore\u003c\/li\u003e\n\u003cli data-start=\"1689\" data-end=\"1734\"\u003eAnalisi del Target e Posizionamento – 3 ore\u003c\/li\u003e\n\u003cli data-start=\"1738\" data-end=\"1784\"\u003eStrategie di Branding e Storytelling – 3 ore\u003c\/li\u003e\n\u003cli data-start=\"1788\" data-end=\"1831\"\u003eCanali di Vendita e Distribuzione – 3 ore\u003c\/li\u003e\n\u003cli data-start=\"1835\" data-end=\"1882\"\u003eComunicazione Digitale e Social Media – 3 ore\u003c\/li\u003e\n\u003cli data-start=\"1886\" data-end=\"1938\"\u003eElaborazione del Piano di Lancio del Brand – 2 ore\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr data-start=\"1940\" data-end=\"1943\"\u003e\n\u003ch3 data-start=\"1945\" data-end=\"1963\"\u003e\u003cstrong data-start=\"1949\" data-end=\"1961\"\u003eModalità\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"1966\" data-end=\"2022\"\u003e\n\u003cstrong data-start=\"1966\" data-end=\"1976\"\u003eOnline\u003c\/strong\u003e in diretta e con registrazioni disponibili.\u003c\/li\u003e\n\u003cli data-start=\"2025\" data-end=\"2080\"\u003e\n\u003cstrong data-start=\"2025\" data-end=\"2040\"\u003eIn presenza\u003c\/strong\u003e (su richiesta) presso il laboratorio.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2082\" data-end=\"2085\"\u003e\n\u003ch3 data-start=\"2087\" data-end=\"2114\"\u003e\u003cstrong data-start=\"2091\" data-end=\"2112\"\u003eMateriali inclusi\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"2117\" data-end=\"2145\"\u003eSlide e dispense digitali;\u003c\/li\u003e\n\u003cli data-start=\"2148\" data-end=\"2204\"\u003eTemplate per naming, brand identity e piano marketing;\u003c\/li\u003e\n\u003cli data-start=\"2207\" data-end=\"2242\"\u003eCasi studio di brand di successo.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2244\" data-end=\"2247\"\u003e\n\u003ch3 data-start=\"2249\" data-end=\"2265\"\u003e\u003cstrong data-start=\"2253\" data-end=\"2263\"\u003eDurata\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2266\" data-end=\"2310\"\u003e\u003cstrong data-start=\"2266\" data-end=\"2283\"\u003e20 ore totali\u003c\/strong\u003e – suddivise in 7 moduli.\u003c\/p\u003e\n\u003chr data-start=\"2312\" data-end=\"2315\"\u003e\n\u003ch3 data-start=\"2317\" data-end=\"2343\"\u003e\u003cstrong data-start=\"2321\" data-end=\"2341\"\u003eCosto\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2344\" data-end=\"2400\"\u003e\u003cstrong data-start=\"2344\" data-end=\"2352\"\u003e€390\u003c\/strong\u003e (pagabile in un’unica soluzione o in 2 rate).\u003c\/p\u003e\n\u003chr data-start=\"2402\" data-end=\"2405\"\u003e\n\u003ch3 data-start=\"2407\" data-end=\"2431\"\u003e\u003cstrong data-start=\"2411\" data-end=\"2429\"\u003eCertificazione\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2432\" data-end=\"2492\"\u003eAl termine viene rilasciato un \u003cstrong data-start=\"2463\" data-end=\"2489\"\u003eAttestato di Frequenza\u003c\/strong\u003e.\u003c\/p\u003e","brand":"CLAUDIA DE ROSA JEWELRY","offers":[{"title":"Unico","offer_id":55648814858615,"sku":null,"price":390.0,"currency_code":"EUR","in_stock":true},{"title":"2 Rate","offer_id":55648814891383,"sku":null,"price":220.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/8832\/3959\/files\/Corso_12.png?v=1755855428","url":"https:\/\/claudiaderosa.com\/products\/avviare-un-brand-di-bigiotteria","provider":"CLAUDIA DE ROSA JEWELRY ","version":"1.0","type":"link"}