{"product_id":"e-commerce-per-artigiani-e-brand-di-bigiotteria","title":"E-Commerce for Artisans and Costume Jewelry Brands","description":"\u003cp data-start=\"279\" data-end=\"388\"\u003eFrom the lab to digital: sell your jewelry with a concrete, sustainable, and replicable strategy.\u003c\/p\u003e\n\n\u003chr data-start=\"390\" data-end=\"393\"\u003e\n\n\u003ch2 data-start=\"395\" data-end=\"415\"\u003e \u003cstrong data-start=\"398\" data-end=\"413\"\u003eDescription\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n\u003cp data-start=\"416\" data-end=\"586\"\u003e Many artisans and small costume jewelry brands are talented and creative, but they encounter significant difficulties when trying to sell online. The most common problems are:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"591\" data-end=\"692\"\u003e\n\n \u003cstrong data-start=\"591\" data-end=\"647\"\u003eNot knowing how to open and manage a digital store\u003c\/strong\u003e (technology, platforms, configurations).\u003c\/li\u003e\n\n\u003cli data-start=\"591\" data-end=\"692\"\u003e\n\n \u003cstrong data-start=\"696\" data-end=\"757\"\u003eFailure to communicate and promote your products\u003c\/strong\u003e (photos, descriptions, brand identity).\u003c\/li\u003e\n\n\u003cli data-start=\"591\" data-end=\"692\"\u003e\n\n \u003cstrong data-start=\"804\" data-end=\"853\"\u003eStruggling to find and retain customers online\u003c\/strong\u003e (digital marketing, visibility, loyalty).\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-start=\"907\" data-end=\"1135\"\u003e This course is designed to provide concrete solutions to these challenges. Together, we'll build your digital journey, transforming your passion for craftsmanship into an organized, sustainable, and competitive online business.\u003c\/p\u003e\n\n\u003chr data-start=\"1137\" data-end=\"1140\"\u003e\n\n \u003ch2 data-start=\"1142\" data-end=\"1166\"\u003e\u003cstrong data-start=\"1145\" data-end=\"1164\"\u003eWho is it for?\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"1169\" data-end=\"1264\"\u003e Artisans and creatives who want to transform their creations into a real digital business\u003c\/li\u003e\n\n\u003cli data-start=\"1169\" data-end=\"1264\"\u003e Small costume jewelry brands that want to expand beyond local channels or markets\u003c\/li\u003e\n\n\u003cli data-start=\"1169\" data-end=\"1264\"\u003e Fashion and craft industry professionals who want to acquire digital skills to grow. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"1469\" data-end=\"1472\"\u003e\n\n\u003ch2 data-start=\"1474\" data-end=\"1502\"\u003e \u003cstrong data-start=\"1477\" data-end=\"1500\"\u003eCourse objectives\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"1505\" data-end=\"1592\"\u003e Learn how to create and configure a professional e-commerce site, without technical barriers.\u003c\/li\u003e\n\n\u003cli data-start=\"1505\" data-end=\"1592\"\u003e Know how to best describe, photograph and present your products, enhancing their uniqueness and quality\u003c\/li\u003e\n\n\u003cli data-start=\"1505\" data-end=\"1592\"\u003e Define a digital marketing plan to attract customers, generate sales, and build customer loyalty. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"1280\" data-end=\"1283\"\u003e\n\n\u003ch2 data-start=\"1285\" data-end=\"1322\"\u003e \u003cstrong data-start=\"1288\" data-end=\"1320\"\u003eEducational program (20 hours)\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n\u003cp data-start=\"1324\" data-end=\"1404\"\u003e \u003cstrong data-start=\"1324\" data-end=\"1394\"\u003eModule 1 – Where and How to Sell? Choosing the Right Platform\u003c\/strong\u003e (3 hours)\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"1407\" data-end=\"1481\"\u003e Etsy, Shopify, Instagram Shop: pros and cons for a costume jewelry brand.\u003c\/li\u003e\n\n \u003cli data-start=\"1407\" data-end=\"1481\"\u003eHow to understand where YOUR customers are.\u003c\/li\u003e\n\n\u003cli data-start=\"1407\" data-end=\"1481\"\u003e Mini Check: Which Platform Is Right for You?\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-start=\"1572\" data-end=\"1636\"\u003e \u003cstrong data-start=\"1572\" data-end=\"1626\"\u003eModule 2 – Product photography and presentation\u003c\/strong\u003e (3 hours)\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"1639\" data-end=\"1695\"\u003e Low-budget techniques for bright, professional photos.\u003c\/li\u003e\n\n\u003cli data-start=\"1639\" data-end=\"1695\"\u003e Backdrops, props and styling for jewelry.\u003c\/li\u003e\n\n\u003cli data-start=\"1639\" data-end=\"1695\"\u003e Write product descriptions that excite and sell.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-start=\"1798\" data-end=\"1861\"\u003e \u003cstrong data-start=\"1798\" data-end=\"1851\"\u003eModule 3 – Prices, margins and sales strategies\u003c\/strong\u003e (3 hours)\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"1864\" data-end=\"1912\"\u003e How to calculate the real price of a jewel.\u003c\/li\u003e\n\n\u003cli data-start=\"1864\" data-end=\"1912\"\u003e Pricing strategies to stand out from low-cost competitors.\u003c\/li\u003e\n\n\u003cli data-start=\"1864\" data-end=\"1912\"\u003e How to set up discounts and offers without devaluing your brand.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-start=\"2046\" data-end=\"2104\"\u003e \u003cstrong data-start=\"2046\" data-end=\"2094\"\u003eModule 4 – Visibility and Customer Acquisition\u003c\/strong\u003e (4 hours)\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"2107\" data-end=\"2165\"\u003e SEO for artisans: How to get found on Google and Etsy.\u003c\/li\u003e\n\n\u003cli data-start=\"2107\" data-end=\"2165\"\u003e Waste-Free Social Media Marketing: Choose One Channel and Use It Effectively.\u003c\/li\u003e\n\n\u003cli data-start=\"2107\" data-end=\"2165\"\u003e Newsletters and direct contacts: building a buying community.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-start=\"2314\" data-end=\"2378\"\u003e \u003cstrong data-start=\"2314\" data-end=\"2368\"\u003eModule 5 – From the first sale to customer loyalty\u003c\/strong\u003e (3 hours)\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli data-start=\"2381\" data-end=\"2436\"\u003eCustomer care: respond to and manage concerns and complaints.\u003c\/li\u003e\n\n\u003cli data-start=\"2381\" data-end=\"2436\"\u003e How to turn a one-time customer into a regular customer.\u003c\/li\u003e\n\n\u003cli data-start=\"2381\" data-end=\"2436\"\u003e Packaging and unboxing as a marketing tool.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-start=\"2557\" data-end=\"2614\"\u003e \u003cstrong data-start=\"2557\" data-end=\"2604\"\u003eModule 6 – Personalized Growth Plan\u003c\/strong\u003e (4 hours)\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"2617\" data-end=\"2678\"\u003e Create a 3-month action plan with concrete goals.\u003c\/li\u003e\n\n\u003cli data-start=\"2617\" data-end=\"2678\"\u003e Your e-commerce checklist: what to do now and what to plan for.\u003c\/li\u003e\n\n\u003cli data-start=\"2617\" data-end=\"2678\"\u003e Q\u0026amp;A session with case studies from attendees. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"2816\" data-end=\"2819\"\u003e\n\n\u003ch2 data-start=\"2821\" data-end=\"2838\"\u003e \u003cstrong data-start=\"2824\" data-end=\"2836\"\u003eMode\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"2841\" data-end=\"2911\"\u003e\n\n \u003cstrong data-start=\"2841\" data-end=\"2862\"\u003eLive online\u003c\/strong\u003e , with the ability to review recordings.\u003c\/li\u003e\n\n\u003cli data-start=\"2841\" data-end=\"2911\"\u003e\n\n \u003cstrong data-start=\"2914\" data-end=\"2929\"\u003eIn person\u003c\/strong\u003e (upon request) at the Savona laboratory. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"2981\" data-end=\"2984\"\u003e\n\n\u003ch2 data-start=\"2986\" data-end=\"3012\"\u003e \u003cstrong data-start=\"2989\" data-end=\"3010\"\u003eMaterials included\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"3015\" data-end=\"3055\"\u003e Slides and practical step-by-step handouts.\u003c\/li\u003e\n\n\u003cli data-start=\"3015\" data-end=\"3055\"\u003e Templates for product descriptions, customer care, and launch plans.\u003c\/li\u003e\n\n\u003cli data-start=\"3015\" data-end=\"3055\"\u003e Case studies of successful artisans and small brands. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"3187\" data-end=\"3190\"\u003e\n\n\u003ch2 data-start=\"3192\" data-end=\"3207\"\u003e \u003cstrong data-start=\"3195\" data-end=\"3205\"\u003eDuration\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n \u003cp data-start=\"3208\" data-end=\"3252\"\u003e\u003cstrong data-start=\"3208\" data-end=\"3225\"\u003e18 hours total\u003c\/strong\u003e – divided into 6 modules.\u003c\/p\u003e\n\n\u003chr data-start=\"3254\" data-end=\"3257\"\u003e\n\n\u003ch2 data-start=\"3259\" data-end=\"3284\"\u003e \u003cstrong data-start=\"3262\" data-end=\"3282\"\u003eCost\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n\u003cp data-start=\"3285\" data-end=\"3341\"\u003e \u003cstrong data-start=\"3285\" data-end=\"3293\"\u003e€299\u003c\/strong\u003e (payable in one solution or in 2 installments).\u003c\/p\u003e\n\n\u003chr data-start=\"3343\" data-end=\"3346\"\u003e\n\n\u003ch2 data-start=\"3348\" data-end=\"3371\"\u003e \u003cstrong data-start=\"3351\" data-end=\"3369\"\u003eCertification\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n\u003cp data-start=\"3372\" data-end=\"3413\"\u003e Issuance of \u003cstrong data-start=\"3384\" data-end=\"3410\"\u003eCertificate of Attendance\u003c\/strong\u003e .\u003c\/p\u003e","brand":"CLAUDIA DE ROSA JEWELRY","offers":[{"title":"Single Payment","offer_id":55695789425015,"sku":null,"price":299.0,"currency_code":"EUR","in_stock":true},{"title":"2 installments","offer_id":55695789457783,"sku":null,"price":189.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/8832\/3959\/files\/Corso_28.png?v=1756572126","url":"https:\/\/claudiaderosa.com\/en\/products\/e-commerce-per-artigiani-e-brand-di-bigiotteria","provider":"CLAUDIA DE ROSA JEWELRY ","version":"1.0","type":"link"}