{"product_id":"corso-storytelling-marketing-del-gioiello","title":"Storytelling \u0026amp; Jewelry Marketing Course","description":"\u003cp data-start=\"178\" data-end=\"288\"\u003e Learn to tell the story of your collections, write emotional copy, and communicate your brand effectively.\u003c\/p\u003e\n\n\u003chr data-start=\"290\" data-end=\"293\"\u003e\n\n\u003ch3 data-start=\"295\" data-end=\"316\"\u003e \u003cstrong data-start=\"299\" data-end=\"314\"\u003eDescription\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp data-start=\"317\" data-end=\"598\"\u003e A costume jewelry brand doesn't live on design alone: ​​what makes it unique is the story it tells. \u003cbr data-start=\"414\" data-end=\"417\"\u003eThis course will teach you how to transform your passion into a narrative capable of exciting and winning over customers, thanks to \u003cstrong data-start=\"556\" data-end=\"595\"\u003estorytelling and emotional marketing\u003c\/strong\u003e techniques.\u003c\/p\u003e\n\n\u003cp data-start=\"600\" data-end=\"657\"\u003e Through practical exercises and case studies, you will learn to:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"660\" data-end=\"707\"\u003e write product descriptions that sell;\u003c\/li\u003e\n\n\u003cli data-start=\"710\" data-end=\"773\"\u003e tell your collection story in a coherent and captivating way;\u003c\/li\u003e\n\n\u003cli data-start=\"776\" data-end=\"841\"\u003e develop communication that strengthens the brand identity;\u003c\/li\u003e\n\n\u003cli data-start=\"844\" data-end=\"934\"\u003e use digital channels to spread your story and attract the right audience. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"936\" data-end=\"939\"\u003e\n\n\u003ch3 data-start=\"941\" data-end=\"966\"\u003e \u003cstrong data-start=\"945\" data-end=\"964\"\u003eWho is it for?\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"969\" data-end=\"1053\"\u003e Designers and creatives who want to enhance their costume jewelry collections;\u003c\/li\u003e\n\n\u003cli data-start=\"1056\" data-end=\"1127\"\u003e Hobbyists and craftsmen who want to communicate professionally;\u003c\/li\u003e\n\n\u003cli data-start=\"1130\" data-end=\"1242\"\u003e Fashion and accessories industry professionals who want to learn more about storytelling and marketing techniques. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"1244\" data-end=\"1247\"\u003e\n\n\u003ch3 data-start=\"1249\" data-end=\"1278\"\u003e \u003cstrong data-start=\"1253\" data-end=\"1276\"\u003eCourse objectives\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"1281\" data-end=\"1354\"\u003e Create an authentic and coherent narrative for the costume jewelry brand;\u003c\/li\u003e\n\n \u003cli data-start=\"1357\" data-end=\"1411\"\u003eWrite emotional texts for collections and products;\u003c\/li\u003e\n\n\u003cli data-start=\"1414\" data-end=\"1459\"\u003e Learn emotional marketing strategies;\u003c\/li\u003e\n\n\u003cli data-start=\"1462\" data-end=\"1520\"\u003e Strengthen the brand's digital and social communications. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"1522\" data-end=\"1525\"\u003e\n\n\u003ch3 data-start=\"1527\" data-end=\"1581\"\u003e \u003cstrong data-start=\"1531\" data-end=\"1579\"\u003eProgram and teaching modules (total 15 hours)\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003col\u003e\n\n\u003cli data-start=\"1527\" data-end=\"1581\"\u003e Storytelling Fundamentals for Costume Jewelry – 2 hours\u003c\/li\u003e\n\n\u003cli data-start=\"1644\" data-end=\"1682\"\u003e Brand Narrative Identity – 3 hours\u003c\/li\u003e\n\n\u003cli data-start=\"1686\" data-end=\"1740\"\u003e Writing Emotional Product Descriptions – 2 hours\u003c\/li\u003e\n\n\u003cli data-start=\"1744\" data-end=\"1785\"\u003e Emotional Marketing and Branding – 3 hours\u003c\/li\u003e\n\n\u003cli data-start=\"1789\" data-end=\"1835\"\u003e Digital Storytelling and Social Media – 3 hours\u003c\/li\u003e\n\n\u003cli data-start=\"1839\" data-end=\"1885\"\u003e Creating the Communication Plan – 2 hours \u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003chr data-start=\"1887\" data-end=\"1890\"\u003e\n\n\u003ch3 data-start=\"1892\" data-end=\"1910\"\u003e \u003cstrong data-start=\"1896\" data-end=\"1908\"\u003eMode\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"1913\" data-end=\"1967\"\u003e\n\n Live \u003cstrong data-start=\"1913\" data-end=\"1923\"\u003eonline\u003c\/strong\u003e with recordings available.\u003c\/li\u003e\n\n\u003cli data-start=\"1970\" data-end=\"2025\"\u003e\n\n \u003cstrong data-start=\"1970\" data-end=\"1985\"\u003eIn person\u003c\/strong\u003e (upon request) at the laboratory. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"2027\" data-end=\"2030\"\u003e\n\n\u003ch3 data-start=\"2032\" data-end=\"2059\"\u003e \u003cstrong data-start=\"2036\" data-end=\"2057\"\u003eMaterials included\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"2062\" data-end=\"2090\"\u003e Slides and digital handouts;\u003c\/li\u003e\n\n\u003cli data-start=\"2093\" data-end=\"2145\"\u003e Templates for descriptive texts and editorial plan;\u003c\/li\u003e\n\n\u003cli data-start=\"2148\" data-end=\"2192\"\u003e Examples and case studies of successful brands.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"2194\" data-end=\"2197\"\u003e\n\n \u003ch3 data-start=\"2199\" data-end=\"2215\"\u003e\u003cstrong data-start=\"2203\" data-end=\"2213\"\u003eDuration\u003c\/strong\u003e\u003c\/h3\u003e\n\n\u003cp data-start=\"2216\" data-end=\"2260\"\u003e \u003cstrong data-start=\"2216\" data-end=\"2233\"\u003e15 hours total\u003c\/strong\u003e – divided into 6 modules.\u003c\/p\u003e\n\n\u003chr data-start=\"2262\" data-end=\"2265\"\u003e\n\n\u003ch3 data-start=\"2267\" data-end=\"2293\"\u003e \u003cstrong data-start=\"2271\" data-end=\"2291\"\u003eCost\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp data-start=\"2294\" data-end=\"2350\"\u003e \u003cstrong data-start=\"2294\" data-end=\"2302\"\u003e€290\u003c\/strong\u003e (payable in one solution or in 2 installments).\u003c\/p\u003e\n\n\u003chr data-start=\"2352\" data-end=\"2355\"\u003e\n\n\u003ch3 data-start=\"2357\" data-end=\"2381\"\u003e \u003cstrong data-start=\"2361\" data-end=\"2379\"\u003eCertification\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp data-start=\"2382\" data-end=\"2442\"\u003e At the end, a \u003cstrong data-start=\"2413\" data-end=\"2439\"\u003eCertificate of Attendance\u003c\/strong\u003e is issued.\u003c\/p\u003e","brand":"CLAUDIA DE ROSA JEWELRY","offers":[{"title":"Unique","offer_id":55649033683319,"sku":null,"price":290.0,"currency_code":"EUR","in_stock":true},{"title":"2 installments","offer_id":55649033716087,"sku":null,"price":240.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/8832\/3959\/files\/Corso_16.png?v=1755857332","url":"https:\/\/claudiaderosa.com\/en\/products\/corso-storytelling-marketing-del-gioiello","provider":"CLAUDIA DE ROSA JEWELRY ","version":"1.0","type":"link"}