{"product_id":"branding-e-vendita-etica-dei-gioielli","title":"Branding and Ethical Jewelry Sales","description":"\u003cp data-start=\"182\" data-end=\"309\"\u003e Learn how to position your brand, define pricing strategies, and sell ethically and respectfully for your creative work.\u003c\/p\u003e\n\n\u003chr data-start=\"311\" data-end=\"314\"\u003e\n\n\u003ch3 data-start=\"316\" data-end=\"335\"\u003e \u003cstrong data-start=\"320\" data-end=\"335\"\u003eDescription\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n \u003cp data-start=\"337\" data-end=\"673\"\u003eA successful jewelry brand is not just based on design, but on the ability to enhance and communicate its work in a coherent and respectful way.\u003cbr data-start=\"493\" data-end=\"496\"\u003e This course will teach you how to build a conscious positioning, define ethical pricing strategies, and sell your jewelry in a way that respects your creative talent.\u003c\/p\u003e\n\n\u003cp data-start=\"675\" data-end=\"730\"\u003e Through practical examples and case studies, you will learn to:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"734\" data-end=\"789\"\u003e position your brand clearly and distinctively;\u003c\/li\u003e\n\n\u003cli data-start=\"792\" data-end=\"844\"\u003e define ethical and competitive pricing strategies;\u003c\/li\u003e\n\n\u003cli data-start=\"847\" data-end=\"899\"\u003e communicate the value of your jewelry to customers;\u003c\/li\u003e\n\n\u003cli data-start=\"902\" data-end=\"963\"\u003e manage sales in a respectful and conscious way of your work. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"965\" data-end=\"968\"\u003e\n\n\u003ch3 data-start=\"970\" data-end=\"993\"\u003e \u003cstrong data-start=\"974\" data-end=\"993\"\u003eWho is it for?\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"997\" data-end=\"1074\"\u003e Designers and artisans who want to enhance their jewelry brand;\u003c\/li\u003e\n\n\u003cli data-start=\"1077\" data-end=\"1165\"\u003e Fashion and accessories industry professionals interested in ethical sales strategies;\u003c\/li\u003e\n\n\u003cli data-start=\"1168\" data-end=\"1275\"\u003e Creatives who want to transform their passion into a sustainable and market-friendly business. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"1277\" data-end=\"1280\"\u003e\n\n\u003ch3 data-start=\"1282\" data-end=\"1309\"\u003e \u003cstrong data-start=\"1286\" data-end=\"1309\"\u003eCourse objectives\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n \u003cli data-start=\"1313\" data-end=\"1380\"\u003eBuilding a conscious positioning for the jewelry brand;\u003c\/li\u003e\n\n\u003cli data-start=\"1383\" data-end=\"1437\"\u003e Define consistent and sustainable pricing strategies;\u003c\/li\u003e\n\n\u003cli data-start=\"1440\" data-end=\"1494\"\u003e Improve communication of product value;\u003c\/li\u003e\n\n\u003cli data-start=\"1497\" data-end=\"1564\"\u003e Learn to sell ethically, respecting creative work. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"1566\" data-end=\"1569\"\u003e\n\n\u003ch3 data-start=\"1571\" data-end=\"1623\"\u003e \u003cstrong data-start=\"1575\" data-end=\"1623\"\u003eProgram and teaching modules (total 12 hours)\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"1628\" data-end=\"1673\"\u003e Jewelry Branding Fundamentals – 2 hours\u003c\/li\u003e\n\n\u003cli data-start=\"1677\" data-end=\"1723\"\u003e Conscious Brand Positioning – 2 hours\u003c\/li\u003e\n\n\u003cli data-start=\"1727\" data-end=\"1784\"\u003e Pricing and Labor Valuation Strategies – 3 hours\u003c\/li\u003e\n\n\u003cli data-start=\"1788\" data-end=\"1835\"\u003e Communicating the Value of Jewelry – 2 hours\u003c\/li\u003e\n\n\u003cli data-start=\"1839\" data-end=\"1885\"\u003e Ethical Sales and Customer Respect – 3 hours \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"1887\" data-end=\"1890\"\u003e\n\n\u003ch3 data-start=\"1892\" data-end=\"1908\"\u003e \u003cstrong data-start=\"1896\" data-end=\"1908\"\u003eMode\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"1912\" data-end=\"1966\"\u003e\n\n Live \u003cstrong data-start=\"1912\" data-end=\"1922\"\u003eonline\u003c\/strong\u003e with recordings available.\u003c\/li\u003e\n\n\u003cli data-start=\"1969\" data-end=\"2024\"\u003e\n\n \u003cstrong data-start=\"1969\" data-end=\"1984\"\u003eIn person\u003c\/strong\u003e (upon request) at the laboratory. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"2026\" data-end=\"2029\"\u003e\n\n\u003ch3 data-start=\"2031\" data-end=\"2056\"\u003e \u003cstrong data-start=\"2035\" data-end=\"2056\"\u003eMaterials included\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"2060\" data-end=\"2088\"\u003e Slides and digital handouts;\u003c\/li\u003e\n\n\u003cli data-start=\"2091\" data-end=\"2151\"\u003e Pricing strategy and ethical sales plan template;\u003c\/li\u003e\n\n\u003cli data-start=\"2154\" data-end=\"2198\"\u003e Examples and case studies of successful brands.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"2200\" data-end=\"2203\"\u003e\n\n \u003ch3 data-start=\"2205\" data-end=\"2219\"\u003e\u003cstrong data-start=\"2209\" data-end=\"2219\"\u003eDuration\u003c\/strong\u003e\u003c\/h3\u003e\n\n\u003cp data-start=\"2221\" data-end=\"2265\"\u003e \u003cstrong data-start=\"2221\" data-end=\"2238\"\u003e12 hours total\u003c\/strong\u003e – divided into 5 modules.\u003c\/p\u003e\n\n\u003chr data-start=\"2267\" data-end=\"2270\"\u003e\n\n\u003ch3 data-start=\"2272\" data-end=\"2296\"\u003e \u003cstrong data-start=\"2276\" data-end=\"2296\"\u003eCost\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp data-start=\"2298\" data-end=\"2354\"\u003e \u003cstrong data-start=\"2298\" data-end=\"2306\"\u003e€270\u003c\/strong\u003e (payable in one solution or in 2 installments).\u003c\/p\u003e\n\n\u003chr data-start=\"2356\" data-end=\"2359\"\u003e\n\n\u003ch3 data-start=\"2361\" data-end=\"2383\"\u003e \u003cstrong data-start=\"2365\" data-end=\"2383\"\u003eCertification\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp data-start=\"2385\" data-end=\"2445\"\u003e At the end, a \u003cstrong data-start=\"2416\" data-end=\"2442\"\u003eCertificate of Attendance\u003c\/strong\u003e is issued.\u003c\/p\u003e","brand":"CLAUDIA DE ROSA JEWELRY","offers":[{"title":"Unique","offer_id":55649089978743,"sku":null,"price":270.0,"currency_code":"EUR","in_stock":true},{"title":"2 installments","offer_id":55649090011511,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/8832\/3959\/files\/Corso_15.png?v=1755857864","url":"https:\/\/claudiaderosa.com\/en\/products\/branding-e-vendita-etica-dei-gioielli","provider":"CLAUDIA DE ROSA JEWELRY ","version":"1.0","type":"link"}