{"product_id":"avviare-un-brand-di-bigiotteria","title":"Starting a Costume Jewelry Brand","description":"\u003cp data-start=\"183\" data-end=\"255\"\u003e From naming to positioning: create an authentic and competitive brand.\u003c\/p\u003e\n\n\u003chr data-start=\"257\" data-end=\"260\"\u003e\n\n\u003ch3 data-start=\"262\" data-end=\"283\"\u003e \u003cstrong data-start=\"266\" data-end=\"281\"\u003eDescription\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp data-start=\"284\" data-end=\"554\"\u003e Want to turn your passion for costume jewelry into a recognizable and competitive brand? \u003cbr data-start=\"376\" data-end=\"379\"\u003eThis course is designed for those who want to start a business in the fashion jewelry sector, building a solid strategy that goes beyond creativity.\u003c\/p\u003e\n\n\u003cp data-start=\"556\" data-end=\"616\"\u003e Through a practical and structured path, you will learn to:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"619\" data-end=\"657\"\u003e define your brand identity;\u003c\/li\u003e\n\n\u003cli data-start=\"660\" data-end=\"715\"\u003e identify your target and position yourself on the market;\u003c\/li\u003e\n\n\u003cli data-start=\"718\" data-end=\"762\"\u003e choose a coherent and memorable name;\u003c\/li\u003e\n\n\u003cli data-start=\"765\" data-end=\"834\"\u003e develop an effective communications and distribution strategy.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-start=\"836\" data-end=\"927\"\u003e At the end of the course, you will have a brand strategy plan ready to be put into practice.\u003c\/p\u003e\n\n\u003chr data-start=\"929\" data-end=\"932\"\u003e\n\n\u003ch3 data-start=\"934\" data-end=\"959\"\u003e \u003cstrong data-start=\"938\" data-end=\"957\"\u003eWho is it for?\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"934\" data-end=\"959\"\u003e Designers and creatives who want to launch their own costume jewelry brand;\u003c\/li\u003e\n\n\u003cli data-start=\"1041\" data-end=\"1121\"\u003e Hobbyists and enthusiasts who want to turn their passion into a profession;\u003c\/li\u003e\n\n\u003cli data-start=\"1124\" data-end=\"1225\"\u003e Fashion industry professionals who want to delve deeper into branding and positioning. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"1227\" data-end=\"1230\"\u003e\n\n\u003ch3 data-start=\"1232\" data-end=\"1261\"\u003e \u003cstrong data-start=\"1236\" data-end=\"1259\"\u003eCourse objectives\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"1264\" data-end=\"1326\"\u003e Acquire branding skills applied to costume jewelry;\u003c\/li\u003e\n\n\u003cli data-start=\"1329\" data-end=\"1381\"\u003e Build a coherent visual and narrative identity;\u003c\/li\u003e\n\n \u003cli data-start=\"1384\" data-end=\"1440\"\u003eDefine a sustainable marketing and sales plan;\u003c\/li\u003e\n\n\u003cli data-start=\"1443\" data-end=\"1530\"\u003e Understand how to distribute and sell your products across physical and digital channels. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"1532\" data-end=\"1535\"\u003e\n\n\u003ch3 data-start=\"1537\" data-end=\"1591\"\u003e \u003cstrong data-start=\"1541\" data-end=\"1589\"\u003eProgram and teaching modules (total 20 hours)\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003col\u003e\n\n\u003cli data-start=\"1595\" data-end=\"1641\"\u003e Introduction to the Costume Jewelry Brand – 2 hours\u003c\/li\u003e\n\n\u003cli data-start=\"1645\" data-end=\"1685\"\u003e Naming, Logo and Visual Identity – 4 hours\u003c\/li\u003e\n\n\u003cli data-start=\"1689\" data-end=\"1734\"\u003e Target Analysis and Positioning – 3 hours\u003c\/li\u003e\n\n\u003cli data-start=\"1738\" data-end=\"1784\"\u003e Branding and Storytelling Strategies – 3 hours\u003c\/li\u003e\n\n\u003cli data-start=\"1788\" data-end=\"1831\"\u003e Sales and Distribution Channels – 3 hours\u003c\/li\u003e\n\n\u003cli data-start=\"1835\" data-end=\"1882\"\u003e Digital Communication and Social Media – 3 hours\u003c\/li\u003e\n\n\u003cli data-start=\"1886\" data-end=\"1938\"\u003e Brand Launch Plan Development – ​​2 hours \u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003chr data-start=\"1940\" data-end=\"1943\"\u003e\n\n\u003ch3 data-start=\"1945\" data-end=\"1963\"\u003e \u003cstrong data-start=\"1949\" data-end=\"1961\"\u003eMode\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"1966\" data-end=\"2022\"\u003e\n\n Live \u003cstrong data-start=\"1966\" data-end=\"1976\"\u003eonline\u003c\/strong\u003e and with recordings available.\u003c\/li\u003e\n\n\u003cli data-start=\"2025\" data-end=\"2080\"\u003e\n\n \u003cstrong data-start=\"2025\" data-end=\"2040\"\u003eIn person\u003c\/strong\u003e (upon request) at the laboratory. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"2082\" data-end=\"2085\"\u003e\n\n\u003ch3 data-start=\"2087\" data-end=\"2114\"\u003e \u003cstrong data-start=\"2091\" data-end=\"2112\"\u003eMaterials included\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"2117\" data-end=\"2145\"\u003e Slides and digital handouts;\u003c\/li\u003e\n\n\u003cli data-start=\"2148\" data-end=\"2204\"\u003e Template for naming, brand identity and marketing plan;\u003c\/li\u003e\n\n\u003cli data-start=\"2207\" data-end=\"2242\"\u003e Case studies of successful brands.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"2244\" data-end=\"2247\"\u003e\n\n \u003ch3 data-start=\"2249\" data-end=\"2265\"\u003e\u003cstrong data-start=\"2253\" data-end=\"2263\"\u003eDuration\u003c\/strong\u003e\u003c\/h3\u003e\n\n\u003cp data-start=\"2266\" data-end=\"2310\"\u003e \u003cstrong data-start=\"2266\" data-end=\"2283\"\u003e20 hours total\u003c\/strong\u003e – divided into 7 modules.\u003c\/p\u003e\n\n\u003chr data-start=\"2312\" data-end=\"2315\"\u003e\n\n\u003ch3 data-start=\"2317\" data-end=\"2343\"\u003e \u003cstrong data-start=\"2321\" data-end=\"2341\"\u003eCost\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp data-start=\"2344\" data-end=\"2400\"\u003e \u003cstrong data-start=\"2344\" data-end=\"2352\"\u003e€390\u003c\/strong\u003e (payable in one solution or in 2 installments).\u003c\/p\u003e\n\n\u003chr data-start=\"2402\" data-end=\"2405\"\u003e\n\n\u003ch3 data-start=\"2407\" data-end=\"2431\"\u003e \u003cstrong data-start=\"2411\" data-end=\"2429\"\u003eCertification\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp data-start=\"2432\" data-end=\"2492\"\u003e At the end, a \u003cstrong data-start=\"2463\" data-end=\"2489\"\u003eCertificate of Attendance\u003c\/strong\u003e is issued.\u003c\/p\u003e","brand":"CLAUDIA DE ROSA JEWELRY","offers":[{"title":"Unique","offer_id":55648814858615,"sku":null,"price":390.0,"currency_code":"EUR","in_stock":true},{"title":"2 installments","offer_id":55648814891383,"sku":null,"price":220.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/8832\/3959\/files\/Corso_12.png?v=1755855428","url":"https:\/\/claudiaderosa.com\/en\/products\/avviare-un-brand-di-bigiotteria","provider":"CLAUDIA DE ROSA JEWELRY ","version":"1.0","type":"link"}