{"title":"Business and Communication Courses","description":"","products":[{"product_id":"avviare-un-brand-di-bigiotteria","title":"Starting a Costume Jewelry Brand","description":"\u003cp data-start=\"183\" data-end=\"255\"\u003e From naming to positioning: create an authentic and competitive brand.\u003c\/p\u003e\n\n\u003chr data-start=\"257\" data-end=\"260\"\u003e\n\n\u003ch3 data-start=\"262\" data-end=\"283\"\u003e \u003cstrong data-start=\"266\" data-end=\"281\"\u003eDescription\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp data-start=\"284\" data-end=\"554\"\u003e Want to turn your passion for costume jewelry into a recognizable and competitive brand? \u003cbr data-start=\"376\" data-end=\"379\"\u003eThis course is designed for those who want to start a business in the fashion jewelry sector, building a solid strategy that goes beyond creativity.\u003c\/p\u003e\n\n\u003cp data-start=\"556\" data-end=\"616\"\u003e Through a practical and structured path, you will learn to:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"619\" data-end=\"657\"\u003e define your brand identity;\u003c\/li\u003e\n\n\u003cli data-start=\"660\" data-end=\"715\"\u003e identify your target and position yourself on the market;\u003c\/li\u003e\n\n\u003cli data-start=\"718\" data-end=\"762\"\u003e choose a coherent and memorable name;\u003c\/li\u003e\n\n\u003cli data-start=\"765\" data-end=\"834\"\u003e develop an effective communications and distribution strategy.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-start=\"836\" data-end=\"927\"\u003e At the end of the course, you will have a brand strategy plan ready to be put into practice.\u003c\/p\u003e\n\n\u003chr data-start=\"929\" data-end=\"932\"\u003e\n\n\u003ch3 data-start=\"934\" data-end=\"959\"\u003e \u003cstrong data-start=\"938\" data-end=\"957\"\u003eWho is it for?\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"934\" data-end=\"959\"\u003e Designers and creatives who want to launch their own costume jewelry brand;\u003c\/li\u003e\n\n\u003cli data-start=\"1041\" data-end=\"1121\"\u003e Hobbyists and enthusiasts who want to turn their passion into a profession;\u003c\/li\u003e\n\n\u003cli data-start=\"1124\" data-end=\"1225\"\u003e Fashion industry professionals who want to delve deeper into branding and positioning. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"1227\" data-end=\"1230\"\u003e\n\n\u003ch3 data-start=\"1232\" data-end=\"1261\"\u003e \u003cstrong data-start=\"1236\" data-end=\"1259\"\u003eCourse objectives\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"1264\" data-end=\"1326\"\u003e Acquire branding skills applied to costume jewelry;\u003c\/li\u003e\n\n\u003cli data-start=\"1329\" data-end=\"1381\"\u003e Build a coherent visual and narrative identity;\u003c\/li\u003e\n\n \u003cli data-start=\"1384\" data-end=\"1440\"\u003eDefine a sustainable marketing and sales plan;\u003c\/li\u003e\n\n\u003cli data-start=\"1443\" data-end=\"1530\"\u003e Understand how to distribute and sell your products across physical and digital channels. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"1532\" data-end=\"1535\"\u003e\n\n\u003ch3 data-start=\"1537\" data-end=\"1591\"\u003e \u003cstrong data-start=\"1541\" data-end=\"1589\"\u003eProgram and teaching modules (total 20 hours)\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003col\u003e\n\n\u003cli data-start=\"1595\" data-end=\"1641\"\u003e Introduction to the Costume Jewelry Brand – 2 hours\u003c\/li\u003e\n\n\u003cli data-start=\"1645\" data-end=\"1685\"\u003e Naming, Logo and Visual Identity – 4 hours\u003c\/li\u003e\n\n\u003cli data-start=\"1689\" data-end=\"1734\"\u003e Target Analysis and Positioning – 3 hours\u003c\/li\u003e\n\n\u003cli data-start=\"1738\" data-end=\"1784\"\u003e Branding and Storytelling Strategies – 3 hours\u003c\/li\u003e\n\n\u003cli data-start=\"1788\" data-end=\"1831\"\u003e Sales and Distribution Channels – 3 hours\u003c\/li\u003e\n\n\u003cli data-start=\"1835\" data-end=\"1882\"\u003e Digital Communication and Social Media – 3 hours\u003c\/li\u003e\n\n\u003cli data-start=\"1886\" data-end=\"1938\"\u003e Brand Launch Plan Development – ​​2 hours \u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003chr data-start=\"1940\" data-end=\"1943\"\u003e\n\n\u003ch3 data-start=\"1945\" data-end=\"1963\"\u003e \u003cstrong data-start=\"1949\" data-end=\"1961\"\u003eMode\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"1966\" data-end=\"2022\"\u003e\n\n Live \u003cstrong data-start=\"1966\" data-end=\"1976\"\u003eonline\u003c\/strong\u003e and with recordings available.\u003c\/li\u003e\n\n\u003cli data-start=\"2025\" data-end=\"2080\"\u003e\n\n \u003cstrong data-start=\"2025\" data-end=\"2040\"\u003eIn person\u003c\/strong\u003e (upon request) at the laboratory. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"2082\" data-end=\"2085\"\u003e\n\n\u003ch3 data-start=\"2087\" data-end=\"2114\"\u003e \u003cstrong data-start=\"2091\" data-end=\"2112\"\u003eMaterials included\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"2117\" data-end=\"2145\"\u003e Slides and digital handouts;\u003c\/li\u003e\n\n\u003cli data-start=\"2148\" data-end=\"2204\"\u003e Template for naming, brand identity and marketing plan;\u003c\/li\u003e\n\n\u003cli data-start=\"2207\" data-end=\"2242\"\u003e Case studies of successful brands.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"2244\" data-end=\"2247\"\u003e\n\n \u003ch3 data-start=\"2249\" data-end=\"2265\"\u003e\u003cstrong data-start=\"2253\" data-end=\"2263\"\u003eDuration\u003c\/strong\u003e\u003c\/h3\u003e\n\n\u003cp data-start=\"2266\" data-end=\"2310\"\u003e \u003cstrong data-start=\"2266\" data-end=\"2283\"\u003e20 hours total\u003c\/strong\u003e – divided into 7 modules.\u003c\/p\u003e\n\n\u003chr data-start=\"2312\" data-end=\"2315\"\u003e\n\n\u003ch3 data-start=\"2317\" data-end=\"2343\"\u003e \u003cstrong data-start=\"2321\" data-end=\"2341\"\u003eCost\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp data-start=\"2344\" data-end=\"2400\"\u003e \u003cstrong data-start=\"2344\" data-end=\"2352\"\u003e€390\u003c\/strong\u003e (payable in one solution or in 2 installments).\u003c\/p\u003e\n\n\u003chr data-start=\"2402\" data-end=\"2405\"\u003e\n\n\u003ch3 data-start=\"2407\" data-end=\"2431\"\u003e \u003cstrong data-start=\"2411\" data-end=\"2429\"\u003eCertification\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp data-start=\"2432\" data-end=\"2492\"\u003e At the end, a \u003cstrong data-start=\"2463\" data-end=\"2489\"\u003eCertificate of Attendance\u003c\/strong\u003e is issued.\u003c\/p\u003e","brand":"CLAUDIA DE ROSA JEWELRY","offers":[{"title":"Unique","offer_id":55648814858615,"sku":null,"price":390.0,"currency_code":"EUR","in_stock":true},{"title":"2 installments","offer_id":55648814891383,"sku":null,"price":220.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/8832\/3959\/files\/Corso_12.png?v=1755855428"},{"product_id":"corso-storytelling-marketing-del-gioiello","title":"Storytelling \u0026amp; Jewelry Marketing Course","description":"\u003cp data-start=\"178\" data-end=\"288\"\u003e Learn to tell the story of your collections, write emotional copy, and communicate your brand effectively.\u003c\/p\u003e\n\n\u003chr data-start=\"290\" data-end=\"293\"\u003e\n\n\u003ch3 data-start=\"295\" data-end=\"316\"\u003e \u003cstrong data-start=\"299\" data-end=\"314\"\u003eDescription\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp data-start=\"317\" data-end=\"598\"\u003e A costume jewelry brand doesn't live on design alone: ​​what makes it unique is the story it tells. \u003cbr data-start=\"414\" data-end=\"417\"\u003eThis course will teach you how to transform your passion into a narrative capable of exciting and winning over customers, thanks to \u003cstrong data-start=\"556\" data-end=\"595\"\u003estorytelling and emotional marketing\u003c\/strong\u003e techniques.\u003c\/p\u003e\n\n\u003cp data-start=\"600\" data-end=\"657\"\u003e Through practical exercises and case studies, you will learn to:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"660\" data-end=\"707\"\u003e write product descriptions that sell;\u003c\/li\u003e\n\n\u003cli data-start=\"710\" data-end=\"773\"\u003e tell your collection story in a coherent and captivating way;\u003c\/li\u003e\n\n\u003cli data-start=\"776\" data-end=\"841\"\u003e develop communication that strengthens the brand identity;\u003c\/li\u003e\n\n\u003cli data-start=\"844\" data-end=\"934\"\u003e use digital channels to spread your story and attract the right audience. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"936\" data-end=\"939\"\u003e\n\n\u003ch3 data-start=\"941\" data-end=\"966\"\u003e \u003cstrong data-start=\"945\" data-end=\"964\"\u003eWho is it for?\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"969\" data-end=\"1053\"\u003e Designers and creatives who want to enhance their costume jewelry collections;\u003c\/li\u003e\n\n\u003cli data-start=\"1056\" data-end=\"1127\"\u003e Hobbyists and craftsmen who want to communicate professionally;\u003c\/li\u003e\n\n\u003cli data-start=\"1130\" data-end=\"1242\"\u003e Fashion and accessories industry professionals who want to learn more about storytelling and marketing techniques. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"1244\" data-end=\"1247\"\u003e\n\n\u003ch3 data-start=\"1249\" data-end=\"1278\"\u003e \u003cstrong data-start=\"1253\" data-end=\"1276\"\u003eCourse objectives\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"1281\" data-end=\"1354\"\u003e Create an authentic and coherent narrative for the costume jewelry brand;\u003c\/li\u003e\n\n \u003cli data-start=\"1357\" data-end=\"1411\"\u003eWrite emotional texts for collections and products;\u003c\/li\u003e\n\n\u003cli data-start=\"1414\" data-end=\"1459\"\u003e Learn emotional marketing strategies;\u003c\/li\u003e\n\n\u003cli data-start=\"1462\" data-end=\"1520\"\u003e Strengthen the brand's digital and social communications. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"1522\" data-end=\"1525\"\u003e\n\n\u003ch3 data-start=\"1527\" data-end=\"1581\"\u003e \u003cstrong data-start=\"1531\" data-end=\"1579\"\u003eProgram and teaching modules (total 15 hours)\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003col\u003e\n\n\u003cli data-start=\"1527\" data-end=\"1581\"\u003e Storytelling Fundamentals for Costume Jewelry – 2 hours\u003c\/li\u003e\n\n\u003cli data-start=\"1644\" data-end=\"1682\"\u003e Brand Narrative Identity – 3 hours\u003c\/li\u003e\n\n\u003cli data-start=\"1686\" data-end=\"1740\"\u003e Writing Emotional Product Descriptions – 2 hours\u003c\/li\u003e\n\n\u003cli data-start=\"1744\" data-end=\"1785\"\u003e Emotional Marketing and Branding – 3 hours\u003c\/li\u003e\n\n\u003cli data-start=\"1789\" data-end=\"1835\"\u003e Digital Storytelling and Social Media – 3 hours\u003c\/li\u003e\n\n\u003cli data-start=\"1839\" data-end=\"1885\"\u003e Creating the Communication Plan – 2 hours \u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003chr data-start=\"1887\" data-end=\"1890\"\u003e\n\n\u003ch3 data-start=\"1892\" data-end=\"1910\"\u003e \u003cstrong data-start=\"1896\" data-end=\"1908\"\u003eMode\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"1913\" data-end=\"1967\"\u003e\n\n Live \u003cstrong data-start=\"1913\" data-end=\"1923\"\u003eonline\u003c\/strong\u003e with recordings available.\u003c\/li\u003e\n\n\u003cli data-start=\"1970\" data-end=\"2025\"\u003e\n\n \u003cstrong data-start=\"1970\" data-end=\"1985\"\u003eIn person\u003c\/strong\u003e (upon request) at the laboratory. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"2027\" data-end=\"2030\"\u003e\n\n\u003ch3 data-start=\"2032\" data-end=\"2059\"\u003e \u003cstrong data-start=\"2036\" data-end=\"2057\"\u003eMaterials included\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"2062\" data-end=\"2090\"\u003e Slides and digital handouts;\u003c\/li\u003e\n\n\u003cli data-start=\"2093\" data-end=\"2145\"\u003e Templates for descriptive texts and editorial plan;\u003c\/li\u003e\n\n\u003cli data-start=\"2148\" data-end=\"2192\"\u003e Examples and case studies of successful brands.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"2194\" data-end=\"2197\"\u003e\n\n \u003ch3 data-start=\"2199\" data-end=\"2215\"\u003e\u003cstrong data-start=\"2203\" data-end=\"2213\"\u003eDuration\u003c\/strong\u003e\u003c\/h3\u003e\n\n\u003cp data-start=\"2216\" data-end=\"2260\"\u003e \u003cstrong data-start=\"2216\" data-end=\"2233\"\u003e15 hours total\u003c\/strong\u003e – divided into 6 modules.\u003c\/p\u003e\n\n\u003chr data-start=\"2262\" data-end=\"2265\"\u003e\n\n\u003ch3 data-start=\"2267\" data-end=\"2293\"\u003e \u003cstrong data-start=\"2271\" data-end=\"2291\"\u003eCost\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp data-start=\"2294\" data-end=\"2350\"\u003e \u003cstrong data-start=\"2294\" data-end=\"2302\"\u003e€290\u003c\/strong\u003e (payable in one solution or in 2 installments).\u003c\/p\u003e\n\n\u003chr data-start=\"2352\" data-end=\"2355\"\u003e\n\n\u003ch3 data-start=\"2357\" data-end=\"2381\"\u003e \u003cstrong data-start=\"2361\" data-end=\"2379\"\u003eCertification\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp data-start=\"2382\" data-end=\"2442\"\u003e At the end, a \u003cstrong data-start=\"2413\" data-end=\"2439\"\u003eCertificate of Attendance\u003c\/strong\u003e is issued.\u003c\/p\u003e","brand":"CLAUDIA DE ROSA JEWELRY","offers":[{"title":"Unique","offer_id":55649033683319,"sku":null,"price":290.0,"currency_code":"EUR","in_stock":true},{"title":"2 installments","offer_id":55649033716087,"sku":null,"price":240.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/8832\/3959\/files\/Corso_16.png?v=1755857332"},{"product_id":"branding-e-vendita-etica-dei-gioielli","title":"Branding and Ethical Jewelry Sales","description":"\u003cp data-start=\"182\" data-end=\"309\"\u003e Learn how to position your brand, define pricing strategies, and sell ethically and respectfully for your creative work.\u003c\/p\u003e\n\n\u003chr data-start=\"311\" data-end=\"314\"\u003e\n\n\u003ch3 data-start=\"316\" data-end=\"335\"\u003e \u003cstrong data-start=\"320\" data-end=\"335\"\u003eDescription\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n \u003cp data-start=\"337\" data-end=\"673\"\u003eA successful jewelry brand is not just based on design, but on the ability to enhance and communicate its work in a coherent and respectful way.\u003cbr data-start=\"493\" data-end=\"496\"\u003e This course will teach you how to build a conscious positioning, define ethical pricing strategies, and sell your jewelry in a way that respects your creative talent.\u003c\/p\u003e\n\n\u003cp data-start=\"675\" data-end=\"730\"\u003e Through practical examples and case studies, you will learn to:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"734\" data-end=\"789\"\u003e position your brand clearly and distinctively;\u003c\/li\u003e\n\n\u003cli data-start=\"792\" data-end=\"844\"\u003e define ethical and competitive pricing strategies;\u003c\/li\u003e\n\n\u003cli data-start=\"847\" data-end=\"899\"\u003e communicate the value of your jewelry to customers;\u003c\/li\u003e\n\n\u003cli data-start=\"902\" data-end=\"963\"\u003e manage sales in a respectful and conscious way of your work. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"965\" data-end=\"968\"\u003e\n\n\u003ch3 data-start=\"970\" data-end=\"993\"\u003e \u003cstrong data-start=\"974\" data-end=\"993\"\u003eWho is it for?\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"997\" data-end=\"1074\"\u003e Designers and artisans who want to enhance their jewelry brand;\u003c\/li\u003e\n\n\u003cli data-start=\"1077\" data-end=\"1165\"\u003e Fashion and accessories industry professionals interested in ethical sales strategies;\u003c\/li\u003e\n\n\u003cli data-start=\"1168\" data-end=\"1275\"\u003e Creatives who want to transform their passion into a sustainable and market-friendly business. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"1277\" data-end=\"1280\"\u003e\n\n\u003ch3 data-start=\"1282\" data-end=\"1309\"\u003e \u003cstrong data-start=\"1286\" data-end=\"1309\"\u003eCourse objectives\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n \u003cli data-start=\"1313\" data-end=\"1380\"\u003eBuilding a conscious positioning for the jewelry brand;\u003c\/li\u003e\n\n\u003cli data-start=\"1383\" data-end=\"1437\"\u003e Define consistent and sustainable pricing strategies;\u003c\/li\u003e\n\n\u003cli data-start=\"1440\" data-end=\"1494\"\u003e Improve communication of product value;\u003c\/li\u003e\n\n\u003cli data-start=\"1497\" data-end=\"1564\"\u003e Learn to sell ethically, respecting creative work. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"1566\" data-end=\"1569\"\u003e\n\n\u003ch3 data-start=\"1571\" data-end=\"1623\"\u003e \u003cstrong data-start=\"1575\" data-end=\"1623\"\u003eProgram and teaching modules (total 12 hours)\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"1628\" data-end=\"1673\"\u003e Jewelry Branding Fundamentals – 2 hours\u003c\/li\u003e\n\n\u003cli data-start=\"1677\" data-end=\"1723\"\u003e Conscious Brand Positioning – 2 hours\u003c\/li\u003e\n\n\u003cli data-start=\"1727\" data-end=\"1784\"\u003e Pricing and Labor Valuation Strategies – 3 hours\u003c\/li\u003e\n\n\u003cli data-start=\"1788\" data-end=\"1835\"\u003e Communicating the Value of Jewelry – 2 hours\u003c\/li\u003e\n\n\u003cli data-start=\"1839\" data-end=\"1885\"\u003e Ethical Sales and Customer Respect – 3 hours \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"1887\" data-end=\"1890\"\u003e\n\n\u003ch3 data-start=\"1892\" data-end=\"1908\"\u003e \u003cstrong data-start=\"1896\" data-end=\"1908\"\u003eMode\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"1912\" data-end=\"1966\"\u003e\n\n Live \u003cstrong data-start=\"1912\" data-end=\"1922\"\u003eonline\u003c\/strong\u003e with recordings available.\u003c\/li\u003e\n\n\u003cli data-start=\"1969\" data-end=\"2024\"\u003e\n\n \u003cstrong data-start=\"1969\" data-end=\"1984\"\u003eIn person\u003c\/strong\u003e (upon request) at the laboratory. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"2026\" data-end=\"2029\"\u003e\n\n\u003ch3 data-start=\"2031\" data-end=\"2056\"\u003e \u003cstrong data-start=\"2035\" data-end=\"2056\"\u003eMaterials included\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"2060\" data-end=\"2088\"\u003e Slides and digital handouts;\u003c\/li\u003e\n\n\u003cli data-start=\"2091\" data-end=\"2151\"\u003e Pricing strategy and ethical sales plan template;\u003c\/li\u003e\n\n\u003cli data-start=\"2154\" data-end=\"2198\"\u003e Examples and case studies of successful brands.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"2200\" data-end=\"2203\"\u003e\n\n \u003ch3 data-start=\"2205\" data-end=\"2219\"\u003e\u003cstrong data-start=\"2209\" data-end=\"2219\"\u003eDuration\u003c\/strong\u003e\u003c\/h3\u003e\n\n\u003cp data-start=\"2221\" data-end=\"2265\"\u003e \u003cstrong data-start=\"2221\" data-end=\"2238\"\u003e12 hours total\u003c\/strong\u003e – divided into 5 modules.\u003c\/p\u003e\n\n\u003chr data-start=\"2267\" data-end=\"2270\"\u003e\n\n\u003ch3 data-start=\"2272\" data-end=\"2296\"\u003e \u003cstrong data-start=\"2276\" data-end=\"2296\"\u003eCost\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp data-start=\"2298\" data-end=\"2354\"\u003e \u003cstrong data-start=\"2298\" data-end=\"2306\"\u003e€270\u003c\/strong\u003e (payable in one solution or in 2 installments).\u003c\/p\u003e\n\n\u003chr data-start=\"2356\" data-end=\"2359\"\u003e\n\n\u003ch3 data-start=\"2361\" data-end=\"2383\"\u003e \u003cstrong data-start=\"2365\" data-end=\"2383\"\u003eCertification\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp data-start=\"2385\" data-end=\"2445\"\u003e At the end, a \u003cstrong data-start=\"2416\" data-end=\"2442\"\u003eCertificate of Attendance\u003c\/strong\u003e is issued.\u003c\/p\u003e","brand":"CLAUDIA DE ROSA JEWELRY","offers":[{"title":"Unique","offer_id":55649089978743,"sku":null,"price":270.0,"currency_code":"EUR","in_stock":true},{"title":"2 installments","offer_id":55649090011511,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/8832\/3959\/files\/Corso_15.png?v=1755857864"},{"product_id":"e-commerce-per-artigiani-e-brand-di-bigiotteria","title":"E-Commerce for Artisans and Costume Jewelry Brands","description":"\u003cp data-start=\"279\" data-end=\"388\"\u003eFrom the lab to digital: sell your jewelry with a concrete, sustainable, and replicable strategy.\u003c\/p\u003e\n\n\u003chr data-start=\"390\" data-end=\"393\"\u003e\n\n\u003ch2 data-start=\"395\" data-end=\"415\"\u003e \u003cstrong data-start=\"398\" data-end=\"413\"\u003eDescription\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n\u003cp data-start=\"416\" data-end=\"586\"\u003e Many artisans and small costume jewelry brands are talented and creative, but they encounter significant difficulties when trying to sell online. The most common problems are:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"591\" data-end=\"692\"\u003e\n\n \u003cstrong data-start=\"591\" data-end=\"647\"\u003eNot knowing how to open and manage a digital store\u003c\/strong\u003e (technology, platforms, configurations).\u003c\/li\u003e\n\n\u003cli data-start=\"591\" data-end=\"692\"\u003e\n\n \u003cstrong data-start=\"696\" data-end=\"757\"\u003eFailure to communicate and promote your products\u003c\/strong\u003e (photos, descriptions, brand identity).\u003c\/li\u003e\n\n\u003cli data-start=\"591\" data-end=\"692\"\u003e\n\n \u003cstrong data-start=\"804\" data-end=\"853\"\u003eStruggling to find and retain customers online\u003c\/strong\u003e (digital marketing, visibility, loyalty).\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-start=\"907\" data-end=\"1135\"\u003e This course is designed to provide concrete solutions to these challenges. Together, we'll build your digital journey, transforming your passion for craftsmanship into an organized, sustainable, and competitive online business.\u003c\/p\u003e\n\n\u003chr data-start=\"1137\" data-end=\"1140\"\u003e\n\n \u003ch2 data-start=\"1142\" data-end=\"1166\"\u003e\u003cstrong data-start=\"1145\" data-end=\"1164\"\u003eWho is it for?\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"1169\" data-end=\"1264\"\u003e Artisans and creatives who want to transform their creations into a real digital business\u003c\/li\u003e\n\n\u003cli data-start=\"1169\" data-end=\"1264\"\u003e Small costume jewelry brands that want to expand beyond local channels or markets\u003c\/li\u003e\n\n\u003cli data-start=\"1169\" data-end=\"1264\"\u003e Fashion and craft industry professionals who want to acquire digital skills to grow. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"1469\" data-end=\"1472\"\u003e\n\n\u003ch2 data-start=\"1474\" data-end=\"1502\"\u003e \u003cstrong data-start=\"1477\" data-end=\"1500\"\u003eCourse objectives\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"1505\" data-end=\"1592\"\u003e Learn how to create and configure a professional e-commerce site, without technical barriers.\u003c\/li\u003e\n\n\u003cli data-start=\"1505\" data-end=\"1592\"\u003e Know how to best describe, photograph and present your products, enhancing their uniqueness and quality\u003c\/li\u003e\n\n\u003cli data-start=\"1505\" data-end=\"1592\"\u003e Define a digital marketing plan to attract customers, generate sales, and build customer loyalty. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"1280\" data-end=\"1283\"\u003e\n\n\u003ch2 data-start=\"1285\" data-end=\"1322\"\u003e \u003cstrong data-start=\"1288\" data-end=\"1320\"\u003eEducational program (20 hours)\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n\u003cp data-start=\"1324\" data-end=\"1404\"\u003e \u003cstrong data-start=\"1324\" data-end=\"1394\"\u003eModule 1 – Where and How to Sell? Choosing the Right Platform\u003c\/strong\u003e (3 hours)\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"1407\" data-end=\"1481\"\u003e Etsy, Shopify, Instagram Shop: pros and cons for a costume jewelry brand.\u003c\/li\u003e\n\n \u003cli data-start=\"1407\" data-end=\"1481\"\u003eHow to understand where YOUR customers are.\u003c\/li\u003e\n\n\u003cli data-start=\"1407\" data-end=\"1481\"\u003e Mini Check: Which Platform Is Right for You?\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-start=\"1572\" data-end=\"1636\"\u003e \u003cstrong data-start=\"1572\" data-end=\"1626\"\u003eModule 2 – Product photography and presentation\u003c\/strong\u003e (3 hours)\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"1639\" data-end=\"1695\"\u003e Low-budget techniques for bright, professional photos.\u003c\/li\u003e\n\n\u003cli data-start=\"1639\" data-end=\"1695\"\u003e Backdrops, props and styling for jewelry.\u003c\/li\u003e\n\n\u003cli data-start=\"1639\" data-end=\"1695\"\u003e Write product descriptions that excite and sell.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-start=\"1798\" data-end=\"1861\"\u003e \u003cstrong data-start=\"1798\" data-end=\"1851\"\u003eModule 3 – Prices, margins and sales strategies\u003c\/strong\u003e (3 hours)\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"1864\" data-end=\"1912\"\u003e How to calculate the real price of a jewel.\u003c\/li\u003e\n\n\u003cli data-start=\"1864\" data-end=\"1912\"\u003e Pricing strategies to stand out from low-cost competitors.\u003c\/li\u003e\n\n\u003cli data-start=\"1864\" data-end=\"1912\"\u003e How to set up discounts and offers without devaluing your brand.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-start=\"2046\" data-end=\"2104\"\u003e \u003cstrong data-start=\"2046\" data-end=\"2094\"\u003eModule 4 – Visibility and Customer Acquisition\u003c\/strong\u003e (4 hours)\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"2107\" data-end=\"2165\"\u003e SEO for artisans: How to get found on Google and Etsy.\u003c\/li\u003e\n\n\u003cli data-start=\"2107\" data-end=\"2165\"\u003e Waste-Free Social Media Marketing: Choose One Channel and Use It Effectively.\u003c\/li\u003e\n\n\u003cli data-start=\"2107\" data-end=\"2165\"\u003e Newsletters and direct contacts: building a buying community.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-start=\"2314\" data-end=\"2378\"\u003e \u003cstrong data-start=\"2314\" data-end=\"2368\"\u003eModule 5 – From the first sale to customer loyalty\u003c\/strong\u003e (3 hours)\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli data-start=\"2381\" data-end=\"2436\"\u003eCustomer care: respond to and manage concerns and complaints.\u003c\/li\u003e\n\n\u003cli data-start=\"2381\" data-end=\"2436\"\u003e How to turn a one-time customer into a regular customer.\u003c\/li\u003e\n\n\u003cli data-start=\"2381\" data-end=\"2436\"\u003e Packaging and unboxing as a marketing tool.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-start=\"2557\" data-end=\"2614\"\u003e \u003cstrong data-start=\"2557\" data-end=\"2604\"\u003eModule 6 – Personalized Growth Plan\u003c\/strong\u003e (4 hours)\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"2617\" data-end=\"2678\"\u003e Create a 3-month action plan with concrete goals.\u003c\/li\u003e\n\n\u003cli data-start=\"2617\" data-end=\"2678\"\u003e Your e-commerce checklist: what to do now and what to plan for.\u003c\/li\u003e\n\n\u003cli data-start=\"2617\" data-end=\"2678\"\u003e Q\u0026amp;A session with case studies from attendees. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"2816\" data-end=\"2819\"\u003e\n\n\u003ch2 data-start=\"2821\" data-end=\"2838\"\u003e \u003cstrong data-start=\"2824\" data-end=\"2836\"\u003eMode\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"2841\" data-end=\"2911\"\u003e\n\n \u003cstrong data-start=\"2841\" data-end=\"2862\"\u003eLive online\u003c\/strong\u003e , with the ability to review recordings.\u003c\/li\u003e\n\n\u003cli data-start=\"2841\" data-end=\"2911\"\u003e\n\n \u003cstrong data-start=\"2914\" data-end=\"2929\"\u003eIn person\u003c\/strong\u003e (upon request) at the Savona laboratory. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"2981\" data-end=\"2984\"\u003e\n\n\u003ch2 data-start=\"2986\" data-end=\"3012\"\u003e \u003cstrong data-start=\"2989\" data-end=\"3010\"\u003eMaterials included\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"3015\" data-end=\"3055\"\u003e Slides and practical step-by-step handouts.\u003c\/li\u003e\n\n\u003cli data-start=\"3015\" data-end=\"3055\"\u003e Templates for product descriptions, customer care, and launch plans.\u003c\/li\u003e\n\n\u003cli data-start=\"3015\" data-end=\"3055\"\u003e Case studies of successful artisans and small brands. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"3187\" data-end=\"3190\"\u003e\n\n\u003ch2 data-start=\"3192\" data-end=\"3207\"\u003e \u003cstrong data-start=\"3195\" data-end=\"3205\"\u003eDuration\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n \u003cp data-start=\"3208\" data-end=\"3252\"\u003e\u003cstrong data-start=\"3208\" data-end=\"3225\"\u003e18 hours total\u003c\/strong\u003e – divided into 6 modules.\u003c\/p\u003e\n\n\u003chr data-start=\"3254\" data-end=\"3257\"\u003e\n\n\u003ch2 data-start=\"3259\" data-end=\"3284\"\u003e \u003cstrong data-start=\"3262\" data-end=\"3282\"\u003eCost\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n\u003cp data-start=\"3285\" data-end=\"3341\"\u003e \u003cstrong data-start=\"3285\" data-end=\"3293\"\u003e€299\u003c\/strong\u003e (payable in one solution or in 2 installments).\u003c\/p\u003e\n\n\u003chr data-start=\"3343\" data-end=\"3346\"\u003e\n\n\u003ch2 data-start=\"3348\" data-end=\"3371\"\u003e \u003cstrong data-start=\"3351\" data-end=\"3369\"\u003eCertification\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n\u003cp data-start=\"3372\" data-end=\"3413\"\u003e Issuance of \u003cstrong data-start=\"3384\" data-end=\"3410\"\u003eCertificate of Attendance\u003c\/strong\u003e .\u003c\/p\u003e","brand":"CLAUDIA DE ROSA JEWELRY","offers":[{"title":"Single Payment","offer_id":55695789425015,"sku":null,"price":299.0,"currency_code":"EUR","in_stock":true},{"title":"2 installments","offer_id":55695789457783,"sku":null,"price":189.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/8832\/3959\/files\/Corso_28.png?v=1756572126"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/8832\/3959\/collections\/Corso_8.png?v=1755854835","url":"https:\/\/claudiaderosa.com\/en\/collections\/corsi-business-e-comunicazione.oembed","provider":"CLAUDIA DE ROSA JEWELRY ","version":"1.0","type":"link"}