{"title":"Corsi Business e Comunicazione","description":"","products":[{"product_id":"avviare-un-brand-di-bigiotteria","title":"Avviare un Brand di Bigiotteria","description":"\u003cp data-start=\"183\" data-end=\"255\"\u003eDal naming al posizionamento: crea un marchio autentico e competitivo.\u003c\/p\u003e\n\u003chr data-start=\"257\" data-end=\"260\"\u003e\n\u003ch3 data-start=\"262\" data-end=\"283\"\u003e\u003cstrong data-start=\"266\" data-end=\"281\"\u003eDescrizione\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"284\" data-end=\"554\"\u003eVuoi trasformare la tua passione per la bigiotteria in un brand riconoscibile e competitivo?\u003cbr data-start=\"376\" data-end=\"379\"\u003eQuesto corso è pensato per chi desidera avviare un progetto imprenditoriale nel settore della bigiotteria moda, costruendo una strategia solida che vada oltre la creatività.\u003c\/p\u003e\n\u003cp data-start=\"556\" data-end=\"616\"\u003eAttraverso un percorso pratico e strutturato, imparerai a:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"619\" data-end=\"657\"\u003edefinire l’identità del tuo marchio;\u003c\/li\u003e\n\u003cli data-start=\"660\" data-end=\"715\"\u003eindividuare il tuo target e posizionarti sul mercato;\u003c\/li\u003e\n\u003cli data-start=\"718\" data-end=\"762\"\u003escegliere un naming coerente e memorabile;\u003c\/li\u003e\n\u003cli data-start=\"765\" data-end=\"834\"\u003esviluppare una strategia di comunicazione e distribuzione efficace.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"836\" data-end=\"927\"\u003eAl termine del corso avrai un piano di brand strategy pronto per essere messo in pratica.\u003c\/p\u003e\n\u003chr data-start=\"929\" data-end=\"932\"\u003e\n\u003ch3 data-start=\"934\" data-end=\"959\"\u003e\u003cstrong data-start=\"938\" data-end=\"957\"\u003eA chi è rivolto\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"934\" data-end=\"959\"\u003eDesigner e creativi che vogliono lanciare un proprio brand di bigiotteria;\u003c\/li\u003e\n\u003cli data-start=\"1041\" data-end=\"1121\"\u003eHobbisti e appassionati che desiderano trasformare la passione in professione;\u003c\/li\u003e\n\u003cli data-start=\"1124\" data-end=\"1225\"\u003eProfessionisti del settore moda che vogliono approfondire gli aspetti di branding e posizionamento.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1227\" data-end=\"1230\"\u003e\n\u003ch3 data-start=\"1232\" data-end=\"1261\"\u003e\u003cstrong data-start=\"1236\" data-end=\"1259\"\u003eObiettivi del corso\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"1264\" data-end=\"1326\"\u003eAcquisire competenze di branding applicate alla bigiotteria;\u003c\/li\u003e\n\u003cli data-start=\"1329\" data-end=\"1381\"\u003eCostruire un’identità visiva e narrativa coerente;\u003c\/li\u003e\n\u003cli data-start=\"1384\" data-end=\"1440\"\u003eDefinire un piano marketing e commerciale sostenibile;\u003c\/li\u003e\n\u003cli data-start=\"1443\" data-end=\"1530\"\u003eComprendere come distribuire e vendere i propri prodotti in canali fisici e digitali.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1532\" data-end=\"1535\"\u003e\n\u003ch3 data-start=\"1537\" data-end=\"1591\"\u003e\u003cstrong data-start=\"1541\" data-end=\"1589\"\u003eProgramma e moduli didattici (totale 20 ore)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli data-start=\"1595\" data-end=\"1641\"\u003eIntroduzione al Brand di Bigiotteria – 2 ore\u003c\/li\u003e\n\u003cli data-start=\"1645\" data-end=\"1685\"\u003eNaming, Logo e Identità Visiva – 4 ore\u003c\/li\u003e\n\u003cli data-start=\"1689\" data-end=\"1734\"\u003eAnalisi del Target e Posizionamento – 3 ore\u003c\/li\u003e\n\u003cli data-start=\"1738\" data-end=\"1784\"\u003eStrategie di Branding e Storytelling – 3 ore\u003c\/li\u003e\n\u003cli data-start=\"1788\" data-end=\"1831\"\u003eCanali di Vendita e Distribuzione – 3 ore\u003c\/li\u003e\n\u003cli data-start=\"1835\" data-end=\"1882\"\u003eComunicazione Digitale e Social Media – 3 ore\u003c\/li\u003e\n\u003cli data-start=\"1886\" data-end=\"1938\"\u003eElaborazione del Piano di Lancio del Brand – 2 ore\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr data-start=\"1940\" data-end=\"1943\"\u003e\n\u003ch3 data-start=\"1945\" data-end=\"1963\"\u003e\u003cstrong data-start=\"1949\" data-end=\"1961\"\u003eModalità\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"1966\" data-end=\"2022\"\u003e\n\u003cstrong data-start=\"1966\" data-end=\"1976\"\u003eOnline\u003c\/strong\u003e in diretta e con registrazioni disponibili.\u003c\/li\u003e\n\u003cli data-start=\"2025\" data-end=\"2080\"\u003e\n\u003cstrong data-start=\"2025\" data-end=\"2040\"\u003eIn presenza\u003c\/strong\u003e (su richiesta) presso il laboratorio.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2082\" data-end=\"2085\"\u003e\n\u003ch3 data-start=\"2087\" data-end=\"2114\"\u003e\u003cstrong data-start=\"2091\" data-end=\"2112\"\u003eMateriali inclusi\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"2117\" data-end=\"2145\"\u003eSlide e dispense digitali;\u003c\/li\u003e\n\u003cli data-start=\"2148\" data-end=\"2204\"\u003eTemplate per naming, brand identity e piano marketing;\u003c\/li\u003e\n\u003cli data-start=\"2207\" data-end=\"2242\"\u003eCasi studio di brand di successo.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2244\" data-end=\"2247\"\u003e\n\u003ch3 data-start=\"2249\" data-end=\"2265\"\u003e\u003cstrong data-start=\"2253\" data-end=\"2263\"\u003eDurata\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2266\" data-end=\"2310\"\u003e\u003cstrong data-start=\"2266\" data-end=\"2283\"\u003e20 ore totali\u003c\/strong\u003e – suddivise in 7 moduli.\u003c\/p\u003e\n\u003chr data-start=\"2312\" data-end=\"2315\"\u003e\n\u003ch3 data-start=\"2317\" data-end=\"2343\"\u003e\u003cstrong data-start=\"2321\" data-end=\"2341\"\u003eCosto\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2344\" data-end=\"2400\"\u003e\u003cstrong data-start=\"2344\" data-end=\"2352\"\u003e€390\u003c\/strong\u003e (pagabile in un’unica soluzione o in 2 rate).\u003c\/p\u003e\n\u003chr data-start=\"2402\" data-end=\"2405\"\u003e\n\u003ch3 data-start=\"2407\" data-end=\"2431\"\u003e\u003cstrong data-start=\"2411\" data-end=\"2429\"\u003eCertificazione\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2432\" data-end=\"2492\"\u003eAl termine viene rilasciato un \u003cstrong data-start=\"2463\" data-end=\"2489\"\u003eAttestato di Frequenza\u003c\/strong\u003e.\u003c\/p\u003e","brand":"CLAUDIA DE ROSA JEWELRY","offers":[{"title":"Unico","offer_id":55648814858615,"sku":null,"price":390.0,"currency_code":"EUR","in_stock":true},{"title":"2 Rate","offer_id":55648814891383,"sku":null,"price":220.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/8832\/3959\/files\/Corso_12.png?v=1755855428"},{"product_id":"corso-storytelling-marketing-del-gioiello","title":"Corso Storytelling \u0026 Marketing del Gioiello","description":"\u003cp data-start=\"178\" data-end=\"288\"\u003eImpara a raccontare le tue collezioni, scrivere testi emozionali e comunicare il tuo brand in modo efficace.\u003c\/p\u003e\n\u003chr data-start=\"290\" data-end=\"293\"\u003e\n\u003ch3 data-start=\"295\" data-end=\"316\"\u003e\u003cstrong data-start=\"299\" data-end=\"314\"\u003eDescrizione\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"317\" data-end=\"598\"\u003eUn brand di bigiotteria non vive solo di design: ciò che lo rende unico è la storia che racconta.\u003cbr data-start=\"414\" data-end=\"417\"\u003eQuesto corso ti insegnerà a trasformare la tua passione in una narrazione capace di emozionare e conquistare clienti, grazie a tecniche di \u003cstrong data-start=\"556\" data-end=\"595\"\u003estorytelling e marketing emozionale\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"657\"\u003eAttraverso esercizi pratici e casi studio, imparerai a:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"660\" data-end=\"707\"\u003escrivere descrizioni di prodotto che vendono;\u003c\/li\u003e\n\u003cli data-start=\"710\" data-end=\"773\"\u003eraccontare la tua collezione in modo coerente e accattivante;\u003c\/li\u003e\n\u003cli data-start=\"776\" data-end=\"841\"\u003esviluppare una comunicazione che rafforzi l’identità del brand;\u003c\/li\u003e\n\u003cli data-start=\"844\" data-end=\"934\"\u003eutilizzare i canali digitali per diffondere la tua storia e attrarre il pubblico giusto.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"936\" data-end=\"939\"\u003e\n\u003ch3 data-start=\"941\" data-end=\"966\"\u003e\u003cstrong data-start=\"945\" data-end=\"964\"\u003eA chi è rivolto\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"969\" data-end=\"1053\"\u003eDesigner e creativi che vogliono valorizzare le proprie collezioni di bigiotteria;\u003c\/li\u003e\n\u003cli data-start=\"1056\" data-end=\"1127\"\u003eHobbisti e artigiani che desiderano comunicare in modo professionale;\u003c\/li\u003e\n\u003cli data-start=\"1130\" data-end=\"1242\"\u003eProfessionisti del settore moda e accessori che vogliono approfondire le tecniche di storytelling e marketing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1244\" data-end=\"1247\"\u003e\n\u003ch3 data-start=\"1249\" data-end=\"1278\"\u003e\u003cstrong data-start=\"1253\" data-end=\"1276\"\u003eObiettivi del corso\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"1281\" data-end=\"1354\"\u003eCreare una narrazione autentica e coerente per il brand di bigiotteria;\u003c\/li\u003e\n\u003cli data-start=\"1357\" data-end=\"1411\"\u003eScrivere testi emozionali per collezioni e prodotti;\u003c\/li\u003e\n\u003cli data-start=\"1414\" data-end=\"1459\"\u003eImparare strategie di marketing emozionale;\u003c\/li\u003e\n\u003cli data-start=\"1462\" data-end=\"1520\"\u003eRafforzare la comunicazione digitale e social del brand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1522\" data-end=\"1525\"\u003e\n\u003ch3 data-start=\"1527\" data-end=\"1581\"\u003e\u003cstrong data-start=\"1531\" data-end=\"1579\"\u003eProgramma e moduli didattici (totale 15 ore)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli data-start=\"1527\" data-end=\"1581\"\u003eFondamenti di Storytelling per la Bigiotteria – 2 ore\u003c\/li\u003e\n\u003cli data-start=\"1644\" data-end=\"1682\"\u003eIdentità narrativa del Brand – 3 ore\u003c\/li\u003e\n\u003cli data-start=\"1686\" data-end=\"1740\"\u003eScrittura di descrizioni prodotto emozionali – 2 ore\u003c\/li\u003e\n\u003cli data-start=\"1744\" data-end=\"1785\"\u003eMarketing emozionale e branding – 3 ore\u003c\/li\u003e\n\u003cli data-start=\"1789\" data-end=\"1835\"\u003eStorytelling digitale e social media – 3 ore\u003c\/li\u003e\n\u003cli data-start=\"1839\" data-end=\"1885\"\u003eCreazione del Piano di Comunicazione – 2 ore\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr data-start=\"1887\" data-end=\"1890\"\u003e\n\u003ch3 data-start=\"1892\" data-end=\"1910\"\u003e\u003cstrong data-start=\"1896\" data-end=\"1908\"\u003eModalità\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"1913\" data-end=\"1967\"\u003e\n\u003cstrong data-start=\"1913\" data-end=\"1923\"\u003eOnline\u003c\/strong\u003e in diretta con registrazioni disponibili.\u003c\/li\u003e\n\u003cli data-start=\"1970\" data-end=\"2025\"\u003e\n\u003cstrong data-start=\"1970\" data-end=\"1985\"\u003eIn presenza\u003c\/strong\u003e (su richiesta) presso il laboratorio.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2027\" data-end=\"2030\"\u003e\n\u003ch3 data-start=\"2032\" data-end=\"2059\"\u003e\u003cstrong data-start=\"2036\" data-end=\"2057\"\u003eMateriali inclusi\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"2062\" data-end=\"2090\"\u003eSlide e dispense digitali;\u003c\/li\u003e\n\u003cli data-start=\"2093\" data-end=\"2145\"\u003eTemplate per testi descrittivi e piano editoriale;\u003c\/li\u003e\n\u003cli data-start=\"2148\" data-end=\"2192\"\u003eEsempi e casi studio di brand di successo.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2194\" data-end=\"2197\"\u003e\n\u003ch3 data-start=\"2199\" data-end=\"2215\"\u003e\u003cstrong data-start=\"2203\" data-end=\"2213\"\u003eDurata\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2216\" data-end=\"2260\"\u003e\u003cstrong data-start=\"2216\" data-end=\"2233\"\u003e15 ore totali\u003c\/strong\u003e – suddivise in 6 moduli.\u003c\/p\u003e\n\u003chr data-start=\"2262\" data-end=\"2265\"\u003e\n\u003ch3 data-start=\"2267\" data-end=\"2293\"\u003e\u003cstrong data-start=\"2271\" data-end=\"2291\"\u003eCosto\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2294\" data-end=\"2350\"\u003e\u003cstrong data-start=\"2294\" data-end=\"2302\"\u003e€290\u003c\/strong\u003e (pagabile in un’unica soluzione o in 2 rate).\u003c\/p\u003e\n\u003chr data-start=\"2352\" data-end=\"2355\"\u003e\n\u003ch3 data-start=\"2357\" data-end=\"2381\"\u003e\u003cstrong data-start=\"2361\" data-end=\"2379\"\u003eCertificazione\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2382\" data-end=\"2442\"\u003eAl termine viene rilasciato un \u003cstrong data-start=\"2413\" data-end=\"2439\"\u003eAttestato di Frequenza\u003c\/strong\u003e.\u003c\/p\u003e","brand":"CLAUDIA DE ROSA JEWELRY","offers":[{"title":"Unico","offer_id":55649033683319,"sku":null,"price":290.0,"currency_code":"EUR","in_stock":true},{"title":"2 Rate","offer_id":55649033716087,"sku":null,"price":240.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/8832\/3959\/files\/Corso_16.png?v=1755857332"},{"product_id":"branding-e-vendita-etica-dei-gioielli","title":"Branding e Vendita Etica dei Gioielli","description":"\u003cp data-start=\"182\" data-end=\"309\"\u003eImpara a posizionare il tuo brand, definire strategie di prezzo e vendere in modo etico e rispettoso del tuo lavoro creativo.\u003c\/p\u003e\n\u003chr data-start=\"311\" data-end=\"314\"\u003e\n\u003ch3 data-start=\"316\" data-end=\"335\"\u003e\u003cstrong data-start=\"320\" data-end=\"335\"\u003eDescrizione\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"337\" data-end=\"673\"\u003eUn brand di gioielli di successo non si basa solo sul design, ma sulla capacità di valorizzare e comunicare il proprio lavoro in modo coerente e rispettoso.\u003cbr data-start=\"493\" data-end=\"496\"\u003eQuesto corso ti insegnerà a costruire un posizionamento consapevole, definire strategie di prezzo etiche e vendere i tuoi gioielli in modo rispettoso del tuo talento creativo.\u003c\/p\u003e\n\u003cp data-start=\"675\" data-end=\"730\"\u003eAttraverso esempi pratici e casi studio, imparerai a:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"734\" data-end=\"789\"\u003eposizionare il tuo brand in modo chiaro e distintivo;\u003c\/li\u003e\n\u003cli data-start=\"792\" data-end=\"844\"\u003edefinire strategie di prezzo etiche e competitive;\u003c\/li\u003e\n\u003cli data-start=\"847\" data-end=\"899\"\u003ecomunicare il valore dei tuoi gioielli ai clienti;\u003c\/li\u003e\n\u003cli data-start=\"902\" data-end=\"963\"\u003egestire la vendita rispettosa e consapevole del tuo lavoro.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"965\" data-end=\"968\"\u003e\n\u003ch3 data-start=\"970\" data-end=\"993\"\u003e\u003cstrong data-start=\"974\" data-end=\"993\"\u003eA chi è rivolto\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"997\" data-end=\"1074\"\u003eDesigner e artigiani che vogliono valorizzare il proprio brand di gioielli;\u003c\/li\u003e\n\u003cli data-start=\"1077\" data-end=\"1165\"\u003eProfessionisti del settore moda e accessori interessati a strategie di vendita etiche;\u003c\/li\u003e\n\u003cli data-start=\"1168\" data-end=\"1275\"\u003eCreativi che desiderano trasformare la loro passione in un’attività sostenibile e rispettosa del mercato.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1277\" data-end=\"1280\"\u003e\n\u003ch3 data-start=\"1282\" data-end=\"1309\"\u003e\u003cstrong data-start=\"1286\" data-end=\"1309\"\u003eObiettivi del corso\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"1313\" data-end=\"1380\"\u003eCostruire un posizionamento consapevole per il brand di gioielli;\u003c\/li\u003e\n\u003cli data-start=\"1383\" data-end=\"1437\"\u003eDefinire strategie di prezzo coerenti e sostenibili;\u003c\/li\u003e\n\u003cli data-start=\"1440\" data-end=\"1494\"\u003eMigliorare la comunicazione del valore dei prodotti;\u003c\/li\u003e\n\u003cli data-start=\"1497\" data-end=\"1564\"\u003eImparare a vendere in modo etico, rispettando il lavoro creativo.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1566\" data-end=\"1569\"\u003e\n\u003ch3 data-start=\"1571\" data-end=\"1623\"\u003e\u003cstrong data-start=\"1575\" data-end=\"1623\"\u003eProgramma e moduli didattici (totale 12 ore)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"1628\" data-end=\"1673\"\u003eFondamenti di Branding per Gioielli – 2 ore\u003c\/li\u003e\n\u003cli data-start=\"1677\" data-end=\"1723\"\u003ePosizionamento Consapevole del Brand – 2 ore\u003c\/li\u003e\n\u003cli data-start=\"1727\" data-end=\"1784\"\u003eStrategie di Prezzo e Valorizzazione del Lavoro – 3 ore\u003c\/li\u003e\n\u003cli data-start=\"1788\" data-end=\"1835\"\u003eComunicazione del Valore dei Gioielli – 2 ore\u003c\/li\u003e\n\u003cli data-start=\"1839\" data-end=\"1885\"\u003eVendita Etica e Rispetto del Cliente – 3 ore\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1887\" data-end=\"1890\"\u003e\n\u003ch3 data-start=\"1892\" data-end=\"1908\"\u003e\u003cstrong data-start=\"1896\" data-end=\"1908\"\u003eModalità\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"1912\" data-end=\"1966\"\u003e\n\u003cstrong data-start=\"1912\" data-end=\"1922\"\u003eOnline\u003c\/strong\u003e in diretta con registrazioni disponibili.\u003c\/li\u003e\n\u003cli data-start=\"1969\" data-end=\"2024\"\u003e\n\u003cstrong data-start=\"1969\" data-end=\"1984\"\u003eIn presenza\u003c\/strong\u003e (su richiesta) presso il laboratorio.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2026\" data-end=\"2029\"\u003e\n\u003ch3 data-start=\"2031\" data-end=\"2056\"\u003e\u003cstrong data-start=\"2035\" data-end=\"2056\"\u003eMateriali inclusi\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"2060\" data-end=\"2088\"\u003eSlide e dispense digitali;\u003c\/li\u003e\n\u003cli data-start=\"2091\" data-end=\"2151\"\u003eTemplate per strategie di prezzo e piano di vendita etico;\u003c\/li\u003e\n\u003cli data-start=\"2154\" data-end=\"2198\"\u003eEsempi e casi studio di brand di successo.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2200\" data-end=\"2203\"\u003e\n\u003ch3 data-start=\"2205\" data-end=\"2219\"\u003e\u003cstrong data-start=\"2209\" data-end=\"2219\"\u003eDurata\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2221\" data-end=\"2265\"\u003e\u003cstrong data-start=\"2221\" data-end=\"2238\"\u003e12 ore totali\u003c\/strong\u003e – suddivise in 5 moduli.\u003c\/p\u003e\n\u003chr data-start=\"2267\" data-end=\"2270\"\u003e\n\u003ch3 data-start=\"2272\" data-end=\"2296\"\u003e\u003cstrong data-start=\"2276\" data-end=\"2296\"\u003eCosto\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2298\" data-end=\"2354\"\u003e\u003cstrong data-start=\"2298\" data-end=\"2306\"\u003e€270\u003c\/strong\u003e (pagabile in un’unica soluzione o in 2 rate).\u003c\/p\u003e\n\u003chr data-start=\"2356\" data-end=\"2359\"\u003e\n\u003ch3 data-start=\"2361\" data-end=\"2383\"\u003e\u003cstrong data-start=\"2365\" data-end=\"2383\"\u003eCertificazione\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2385\" data-end=\"2445\"\u003eAl termine viene rilasciato un \u003cstrong data-start=\"2416\" data-end=\"2442\"\u003eAttestato di Frequenza\u003c\/strong\u003e.\u003c\/p\u003e","brand":"CLAUDIA DE ROSA JEWELRY","offers":[{"title":"Unico","offer_id":55649089978743,"sku":null,"price":270.0,"currency_code":"EUR","in_stock":true},{"title":"2 Rate","offer_id":55649090011511,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/8832\/3959\/files\/Corso_15.png?v=1755857864"},{"product_id":"e-commerce-per-artigiani-e-brand-di-bigiotteria","title":"e-Commerce per Artigiani e Brand di Bigiotteria","description":"\u003cp data-start=\"279\" data-end=\"388\"\u003eDal laboratorio al digitale: vendere i tuoi gioielli con una strategia concreta, sostenibile e replicabile.\u003c\/p\u003e\n\u003chr data-start=\"390\" data-end=\"393\"\u003e\n\u003ch2 data-start=\"395\" data-end=\"415\"\u003e\u003cstrong data-start=\"398\" data-end=\"413\"\u003eDescrizione\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"416\" data-end=\"586\"\u003eMolti artigiani e piccoli brand di bigiotteria hanno talento e creatività, ma incontrano grandi difficoltà quando cercano di vendere online. I problemi più comuni sono:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"591\" data-end=\"692\"\u003e\n\u003cstrong data-start=\"591\" data-end=\"647\"\u003eNon sapere come aprire e gestire un negozio digitale\u003c\/strong\u003e (tecnologia, piattaforme, configurazioni).\u003c\/li\u003e\n\u003cli data-start=\"591\" data-end=\"692\"\u003e\n\u003cstrong data-start=\"696\" data-end=\"757\"\u003eNon riuscire a comunicare e valorizzare i propri prodotti\u003c\/strong\u003e (foto, descrizioni, identità del brand).\u003c\/li\u003e\n\u003cli data-start=\"591\" data-end=\"692\"\u003e\n\u003cstrong data-start=\"804\" data-end=\"853\"\u003eFaticare a trovare e mantenere clienti online\u003c\/strong\u003e (marketing digitale, visibilità, fidelizzazione).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"907\" data-end=\"1135\"\u003eQuesto corso è progettato proprio per dare soluzioni concrete a queste sfide. Insieme costruiremo il tuo percorso digitale, trasformando la tua passione artigianale in un’attività online organizzata, sostenibile e competitiva.\u003c\/p\u003e\n\u003chr data-start=\"1137\" data-end=\"1140\"\u003e\n\u003ch2 data-start=\"1142\" data-end=\"1166\"\u003e\u003cstrong data-start=\"1145\" data-end=\"1164\"\u003eA chi è rivolto\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"1169\" data-end=\"1264\"\u003eArtigiani e creativi che vogliono trasformare le loro creazioni in un vero business digitale\u003c\/li\u003e\n\u003cli data-start=\"1169\" data-end=\"1264\"\u003ePiccoli brand di bigiotteria che vogliono espandersi oltre i canali locali o i mercatini\u003c\/li\u003e\n\u003cli data-start=\"1169\" data-end=\"1264\"\u003eProfessionisti del settore moda e artigianato che desiderano acquisire competenze digitali per crescere.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1469\" data-end=\"1472\"\u003e\n\u003ch2 data-start=\"1474\" data-end=\"1502\"\u003e\u003cstrong data-start=\"1477\" data-end=\"1500\"\u003eObiettivi del corso\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"1505\" data-end=\"1592\"\u003eImparare a creare e configurare un e-Commerce professionale, senza barriere tecniche\u003c\/li\u003e\n\u003cli data-start=\"1505\" data-end=\"1592\"\u003eSaper descrivere, fotografare e presentare al meglio i propri prodotti, valorizzandone unicità e qualità\u003c\/li\u003e\n\u003cli data-start=\"1505\" data-end=\"1592\"\u003eDefinire un piano di marketing digitale per attrarre clienti, generare vendite e fidelizzare chi compra.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1280\" data-end=\"1283\"\u003e\n\u003ch2 data-start=\"1285\" data-end=\"1322\"\u003e\u003cstrong data-start=\"1288\" data-end=\"1320\"\u003eProgramma didattico (20 ore)\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1324\" data-end=\"1404\"\u003e\u003cstrong data-start=\"1324\" data-end=\"1394\"\u003eModulo 1 – Dove e come vendere? La scelta della piattaforma giusta\u003c\/strong\u003e (3 ore)\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1407\" data-end=\"1481\"\u003eEtsy, Shopify, Instagram Shop: pro e contro per un brand di bigiotteria.\u003c\/li\u003e\n\u003cli data-start=\"1407\" data-end=\"1481\"\u003eCome capire dove stanno i TUOI clienti.\u003c\/li\u003e\n\u003cli data-start=\"1407\" data-end=\"1481\"\u003eMini check: quale piattaforma fa per te?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1572\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1572\" data-end=\"1626\"\u003eModulo 2 – Fotografia e presentazione dei prodotti\u003c\/strong\u003e (3 ore)\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1639\" data-end=\"1695\"\u003eTecniche low-budget per foto luminose e professionali.\u003c\/li\u003e\n\u003cli data-start=\"1639\" data-end=\"1695\"\u003eFondali, props e styling per bijoux.\u003c\/li\u003e\n\u003cli data-start=\"1639\" data-end=\"1695\"\u003eScrivere descrizioni prodotto che emozionano e vendono.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1798\" data-end=\"1861\"\u003e\u003cstrong data-start=\"1798\" data-end=\"1851\"\u003eModulo 3 – Prezzi, margini e strategie di vendita\u003c\/strong\u003e (3 ore)\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1864\" data-end=\"1912\"\u003eCome calcolare il prezzo reale di un gioiello.\u003c\/li\u003e\n\u003cli data-start=\"1864\" data-end=\"1912\"\u003eStrategie di pricing per distinguersi dalla concorrenza low-cost.\u003c\/li\u003e\n\u003cli data-start=\"1864\" data-end=\"1912\"\u003eCome impostare sconti e offerte senza svalutare il brand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2046\" data-end=\"2104\"\u003e\u003cstrong data-start=\"2046\" data-end=\"2094\"\u003eModulo 4 – Visibilità e acquisizione clienti\u003c\/strong\u003e (4 ore)\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"2107\" data-end=\"2165\"\u003eSEO per artigiani: come farsi trovare su Google ed Etsy.\u003c\/li\u003e\n\u003cli data-start=\"2107\" data-end=\"2165\"\u003eSocial media marketing senza sprechi: scegliere 1 canale e usarlo bene.\u003c\/li\u003e\n\u003cli data-start=\"2107\" data-end=\"2165\"\u003eNewsletter e contatti diretti: costruire una community che compra.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2314\" data-end=\"2378\"\u003e\u003cstrong data-start=\"2314\" data-end=\"2368\"\u003eModulo 5 – Dalla prima vendita alla fidelizzazione\u003c\/strong\u003e (3 ore)\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"2381\" data-end=\"2436\"\u003eCustomer care: rispondere, gestire dubbi e lamentele.\u003c\/li\u003e\n\u003cli data-start=\"2381\" data-end=\"2436\"\u003eCome trasformare un cliente occasionale in cliente abituale.\u003c\/li\u003e\n\u003cli data-start=\"2381\" data-end=\"2436\"\u003ePackaging e unboxing come strumento di marketing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2557\" data-end=\"2614\"\u003e\u003cstrong data-start=\"2557\" data-end=\"2604\"\u003eModulo 6 – Piano di crescita personalizzato\u003c\/strong\u003e (4 ore)\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"2617\" data-end=\"2678\"\u003eCreare un piano operativo di 3 mesi con obiettivi concreti.\u003c\/li\u003e\n\u003cli data-start=\"2617\" data-end=\"2678\"\u003eChecklist del tuo e-commerce: cosa fare subito e cosa pianificare.\u003c\/li\u003e\n\u003cli data-start=\"2617\" data-end=\"2678\"\u003eSessione Q\u0026amp;A con casi studio degli iscritti.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2816\" data-end=\"2819\"\u003e\n\u003ch2 data-start=\"2821\" data-end=\"2838\"\u003e\u003cstrong data-start=\"2824\" data-end=\"2836\"\u003eModalità\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"2841\" data-end=\"2911\"\u003e\n\u003cstrong data-start=\"2841\" data-end=\"2862\"\u003eOnline in diretta\u003c\/strong\u003e, con possibilità di rivedere le registrazioni.\u003c\/li\u003e\n\u003cli data-start=\"2841\" data-end=\"2911\"\u003e\n\u003cstrong data-start=\"2914\" data-end=\"2929\"\u003eIn presenza\u003c\/strong\u003e (su richiesta) presso il laboratorio di Savona.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2981\" data-end=\"2984\"\u003e\n\u003ch2 data-start=\"2986\" data-end=\"3012\"\u003e\u003cstrong data-start=\"2989\" data-end=\"3010\"\u003eMateriali inclusi\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"3015\" data-end=\"3055\"\u003eSlide e dispense pratiche passo passo. \u003c\/li\u003e\n\u003cli data-start=\"3015\" data-end=\"3055\"\u003eTemplate per descrizioni prodotto, customer care e piano di lancio.\u003c\/li\u003e\n\u003cli data-start=\"3015\" data-end=\"3055\"\u003eCasi studio di artigiani e piccoli brand di successo.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3187\" data-end=\"3190\"\u003e\n\u003ch2 data-start=\"3192\" data-end=\"3207\"\u003e\u003cstrong data-start=\"3195\" data-end=\"3205\"\u003eDurata\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"3208\" data-end=\"3252\"\u003e\u003cstrong data-start=\"3208\" data-end=\"3225\"\u003e18 ore totali\u003c\/strong\u003e – suddivise in 6 moduli.\u003c\/p\u003e\n\u003chr data-start=\"3254\" data-end=\"3257\"\u003e\n\u003ch2 data-start=\"3259\" data-end=\"3284\"\u003e\u003cstrong data-start=\"3262\" data-end=\"3282\"\u003eCosto\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"3285\" data-end=\"3341\"\u003e\u003cstrong data-start=\"3285\" data-end=\"3293\"\u003e€299\u003c\/strong\u003e (pagabile in un’unica soluzione o in 2 rate).\u003c\/p\u003e\n\u003chr data-start=\"3343\" data-end=\"3346\"\u003e\n\u003ch2 data-start=\"3348\" data-end=\"3371\"\u003e\u003cstrong data-start=\"3351\" data-end=\"3369\"\u003eCertificazione\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"3372\" data-end=\"3413\"\u003eRilascio di \u003cstrong data-start=\"3384\" data-end=\"3410\"\u003eAttestato di Frequenza\u003c\/strong\u003e.\u003c\/p\u003e","brand":"CLAUDIA DE ROSA JEWELRY","offers":[{"title":"Unico Pagamento","offer_id":55695789425015,"sku":null,"price":299.0,"currency_code":"EUR","in_stock":true},{"title":"2 rate","offer_id":55695789457783,"sku":null,"price":189.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/8832\/3959\/files\/Corso_28.png?v=1756572126"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/8832\/3959\/collections\/Corso_8.png?v=1755854835","url":"https:\/\/claudiaderosa.com\/collections\/corsi-business-e-comunicazione.oembed","provider":"CLAUDIA DE ROSA JEWELRY ","version":"1.0","type":"link"}